Campaign Manager; Dance & Electronic), Global Catalog Recordings

Repertoire & Campaign Manager (Dance & Electronic) Global Catalog Recordings Los Angeles Your Mission

As Manager – Repertoire & Campaign Management (Dance & Electronic), you will be responsible for managing and developing catalog campaigns across our world-class roster of Dance and Electronic artists, labels and catalogs.

This role combines creativity, strategic planning, and business management. You will develop and deliver innovative, insight-driven campaigns that maximize the value of repertoire across digital and physical formats, streaming platforms, direct-to-consumer initiatives and fan events.

Working within a global, digital-first team, you will collaborate with colleagues across Marketing, Content Creation, Sync, Licensing, Supply Chain, and Commercial Sales to deliver impactful campaigns that resonate with audiences worldwide—from superfans to new listeners in emerging markets.

• Manage repertoire strategy, research and curation for allocated roster across streaming, digital and physical formats.
• Oversee product content, packaging and artwork, managing project P&Ls, budgets and clearances.
• Lead the creative process from design to delivery, coordinating with Supply Chain for manufacturing and distribution.

• Develop and execute global marketing strategies for Dance & Electronic catalogs, labels and artists.
• Create innovative campaigns, including GenAI initiatives, collaborating with international teams, DSPs, media and agencies to maximize promotional impact.
• Build campaigns around fan events, club culture, touring and develop D2C/merchandise.
• Monitor and adjust strategies based on performance data.

• Represent BMG’s Dance & Electronic catalog at industry events, grow social media presence and nurture fan communities.
• Conceive initiatives and build strategic partnerships to increase catalog visibility and relevance.

• Deliver data-driven business management, analyzing catalog performance, global trends and campaign costs.
liProvide clear reporting, monitor competitor activity and contribute to catalog acquisitions.

• Proven experience in label management, campaign management, or music marketing (including physical and digital releases).
• Specialist knowledge of Dance & Electronic music culture, history, and the global dance ecosystem.
• Strong relationships with artist managers, DJs, producers, DSPs, press, broadcast and podcast media, and promoters.
• Proven ability to deliver successful catalog campaigns across streaming, digital, physical, and live event platforms.
• Digital-first approach with strong understanding of streaming platforms, social media (Tik Tok, You Tube, Meta, Reddit, Discord, Snapchat, Tumblr, X/Twitter, Bluesky, Whatsapp), and digital fan engagement.
• Strong organizational skills; able to manage multiple projects and deadlines in a fast-paced environment.
• Commercially focused with experience in budget and P&L management.
• Excellent communication and relationship-building skills, both internally and externally.
• High attention to detail and ability to handle confidential projects with discretion.
• Proficiency with Microsoft Office Suite, Google Suite, GenAI applications including ChatGPT, Box or Dropbox/file sharing, and major streaming platforms.

• Experience in digital marketing and advanced creative technologies.
• Experience with brand partnerships, merchandise/D2C and experiential campaigns.
• Understanding of international music markets and emerging cultural trends.
• Entrepreneurial, creative thinker with a passion for innovation.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with…