Director, Social Media Los Angeles, California Department Marketing

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category.

In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™.

The Director of Social Media will lead the vision, strategy, and execution of Tinder’s global social presence across Tik Tok, Instagram, You Tube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance.

You’ll bring a “start-from-scratch” mentality while thriving in a high‑growth, high‑visibility environment.

• Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
• Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform‑specific identities.
• Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.

• Lead the creation of thumb‑stopping, conversation‑driving social content across all platforms.
• Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
• Oversee creator collaborations, influencer strategy, and social‑first partnerships.

• Build a rigorous analytics discipline across platforms.
• Use data to guide content decisions, trend identification, resource allocation, and optimizations.
• Build and maintain reporting dashboards for leadership visibility.
• Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
• Foster a culture of creativity, experimentation, accountability, and continuous improvement.

• Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
• Develop agile processes for real‑time reactions, cultural moments, crisis management, and proactive storytelling.

• 8–10+ years of experience in social media strategy, content leadership, or digital marketing.
• Demonstrated success owning social strategies for challenger brands.
• Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
• Deep understanding of Tik Tok, IG, X, You Tube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
• Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
• Exceptional people leadership skills with experience managing and growing teams.
• A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.

$225,000 – $245,000 a year. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job‑related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

“Tinder's Goal to bring more spontaneity into people’s lives makes advertising & marketing Tinder a very exciting, challenging and specific position to be in.” - Head of Marketing, Tinder India

100% paid parental leave (including for non‑birthing parents) and family forming benefits

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

Mentorshi…