Sr. Manager

The Sr. Manager, Performance owns paid media strategy and execution for 12th Tribe end-to-end, from channel alignment and budget pacing to creative briefing, content review, and performance reporting. This person is the connective tissue between performance marketing, creative, ecommerce, merchandising, and finance, ensuring every dollar spent across paid channels drives efficient, profitable growth on the right creative while balancing new customer acquisition with retention and repeat purchase rate.

This is a hands-on, technically fluent role, partnering with our VP, Ecommerce & Performance on strategy. You'll work daily inside our media and analytics stack, including, but not limited to, Meta, Tik Tok, Pinterest, Google Ads, Microsoft Ads, and Triple Whale. You'll bring strong creative and analytical rigor to a fast-moving team and continually explore new media channels, including ChatGPT, Reddit, TV, and podcasts, to find the next source of efficient growth.

You bring a full‑fledged point of view, connecting paid media to every other marketing channel and to the full ecommerce growth picture across site, mobile app, and digital selling channels like Tik Tok Shop, Meta Checkout, and TYB.

• Own paid media execution, budget allocation, and daily pacing across Meta, Tik Tok, Pinterest, Google Ads, and Microsoft Ads, overseeing a budget of $8M+ in partnership with an external agency.
• Balance acquisition and retention goals across paid channels, building strategies that grow new customer volume while improving return customer rate.
• Continually test and evaluate new media channels, including ChatGPT, Reddit, TV, and podcasts, for incremental growth opportunities.
• Manage the external performance agency day-to-day, holding them accountable to KPIs and staying close enough to the work to catch issues and opportunities in real time.

• Partner with CRM, email/SMS, and loyalty teams to align paid media strategy with retention and repeat purchase goals, not just new customer growth.
• Monitor acquisition vs. retention mix by channel, and adjust budget and targeting to hit blended growth targets.
• Identify opportunities to re-engage lapsed or repeat customers through paid channels.

• Support management of the affiliate program, partnering with the Head of Influencer & Brand on strategy, partner recruitment, and commission structures.
• Monitor affiliate performance, flag top partners and optimization opportunities, and provide clear strategy for discount code use.
• Help evaluate new affiliate platforms and tools as the program scales.

• Own the creative briefing process, translating performance data and channel insights into clear, actionable briefs for the Creative team.
• Review and approve content before it goes live across paid channels, ensuring brand, platform, and compliance standards are met.
• Partner with Creative on the always‑on testing roadmap for offers, hooks, angles, and formats.
• Stay hands‑on in‑platform, personally building, launching, and QA'ing creative tests, not just briefing them.

• Own weekly and monthly performance reporting and creative insights across all paid channels.
• Build and maintain reports and dashboards in Triple Whale, with the technical fluency to configure, troubleshoot, and customize the platform rather than relying on default views.
• Surface creative‑level insights (what's working, what's fatiguing, and what to test next) to Creative, Brand, and leadership.
• Manage attribution and measurement tooling (Triple Whale) to ensure accurate, trusted reporting.

• Use Claude and other AI tools daily across…