Product Development Manager, Hardlines; Brand​/Consumer Product

Product Development Manager, Hardlines (Brand / Consumer Product)

Wild Brain CPLG is a world‑leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

The Product Development Manager will act as a central resource for CPLG across North America, supporting product development and creative activities across the territories. As a member of the Creative Services Department, you will work on a spectrum of brands, from entertainment to lifestyle, developing innovative hardlines products (toys, games, collectibles, gifting, housewares, stationery, sporting goods, electronics accessories, and home décor) for licensees, retailers and target markets.

• Manage and execute licensed hardlines product development and design.
• Develop and design product mock‑ups, compile line sheets for reviews, layout creative presentations and retail pitch decks.
• Support key hardlines retail initiatives, including category differentiation and channel‑specific product direction across the territories.
• Manage workflow & critical paths on  in line with KPIs.
• Develop retail in‑store mock‑ups to demonstrate how a brand can be represented to consumers on the shop floor.
• Identify style guide gaps and licensee needs in line with the wider creative services team, ensuring coverage across all relevant hardlines categories.

• Manage key relationships with hardlines licensor creative and product development personnel (e.g., Supercell, Penguin Random House, Van Gogh Museum).
• Onboard new licensees, DTR, halo partners globally and locally.
• Plan and run ideation sessions to drive interest and innovation in hardlines product categories.
• Maintain key communication with the Wild Brain brands team, receiving and feeding into style guide updates and asset management.
• Deliver weekly updates to the local commercial team, including reports noting licensee developments, status and asset updates.

• Collaborate with designers to drive up‑front trends and overall creative direction and identify future areas of growth within hardlines franchises and sub‑categories. This includes preparing custom design tools and retail pitches to differentiate by category.
• Monitor competitors, product innovation and market dynamics within hardlines sectors.
• Develop internal and external style guides in conjunction with agency and freelance support, focusing on hardlines product structure and material requirements.

• Responsible for managing the end‑to‑end approvals process and delivering innovative brand‑appropriate hardlines products to market.
• Support the wider PD team on key partner submissions when necessary.
• Develop additional sales materials such as collaboration booklets, inspiration & benchmark presentations and look books, focused on hardlines assortment storytelling.

• Relevant design‑related experience.
• Computer software skills (e.g., MS Office, Photoshop, Illustrator, Blender, Clo 3D) for 3D hardlines visualization.
• Strong portfolio demonstrating layout and communication.
• Sound knowledge of product development and approval processes and experience in creatively driving range development.
• Proficient with on‑line approval software, including running reports.
• Good knowledge of hardlines categories (toys, collectibles, housewares, gifting, stationery, sporting goods, consumer electronics accessories) and DTR retailers.
• Ability to multi‑task and prioritize multiple design projects running simultaneously with varying levels of complexity.
• Self‑starter and problem solver.
• Experience influencing key partners and stakeholders.
• Able to filter through complex issues, find solutions, gain support and implement change.
• Strong verbal and written communication skills.
• Strong product, industrial or hardlines design, graphical and visualization skills.

Working at Wild Brain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and…