Retail Channel Marketing Manager, Mid-Level

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Job Summary:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California, focused on reinventing home décor. They are seeking a Retail Channel Marketing Manager to develop and execute marketing strategies for launching Ruggable products at major retailers, ensuring a compelling brand presence both in-store and online.

Responsibilities:

• Develop and execute retail channel marketing strategies for launching Ruggable at partners such as Target, Lowe’s, Macy’s, and other national and lifestyle retailers

• Pilot and test new in-store formats and campaigns, using performance data to optimize future executions

• Oversee the design, production, and rollout of in-store displays, endcaps, and merchandising tailored to home decor shoppers and each retailer’s environment

• Manage and optimize Ruggable’s brand and product presence on  platforms, ensuring content is visually compelling, on-brand, and conversion-focused

• Collaborate with retail buyers, merchandising, and marketing teams to plan and execute impactful launch campaigns, promotions, and co-branded initiatives

• Own the Channel Marketing budget, ensuring efficient spend allocation across campaigns, materials, and retailer programs.

• Partner with internal teams (sales, creative, operations) to deliver all launch assets on time and to spec

• Lead cross-functional project timelines for all retail launches, ensuring seamless coordination across internal and external stakeholders

• Analyze and report on the performance of retail channel marketing initiatives, using insights to refine future launches and maximize impact

• Stay ahead of trends in home decor and retail, adapting strategies to position Ruggable competitively in a dynamic market

• Build and nurture strong relationships with retail partners, serving as the primary contact for all marketing-related activities

Qualifications:

Required:

• 5+ years of experience in channel marketing, retail marketing, or brand activation, ideally with a background in home decor, furnishings, or lifestyle consumer brands

• Proven experience launching and growing brands at major national retailers such as Target, Lowe’s, Macy’s, or similar partners

• Deep understanding of in-store merchandising, visual displays, and digital content management for  pages

• Ability to tailor marketing and merchandising strategies to fit a variety of retail formats and shopper profiles

• Strong project management skills—organized, detail-oriented, and able to juggle multiple launches and deadlines

• Excellent communicator and relationship builder, able to work cross-functionally and influence both internal teams and external partners

• Bachelor’s degree in Marketing, Business, or a related field

Preferred:

• Familiarity with planogramming, visual merchandising, or retail analytics tools

• Track record of bringing new brands or product lines to market across multiple retailer types

Company:

Ruggable leverages its patented technology to design and manufacture machine-washable rugs. Founded in 2010, the company is headquartered in Gardena, California, USA, with a team of 201-500 employees. The company is currently Growth Stage.

• Seniority level
  
  Not Applicable

• Employment type
  
  Full-time

• Job function Marketing
• Industries Software Development

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