Associate Manager, Retail Marketing

Who We Are

Being naked is the #1 most sustainable option. We're #2. Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is.

Basically, we're saving the Earth and looking damn good doing it. We’re a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear and sleepwear, and we reach millions of people with campaigns like this, this and this. None of this work is possible without the incredible people behind it.

We're a mission‑based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong. And starting right now, we want to do all that with you.

Hybrid in Los Angeles

Associate Manager, Retail Marketing

The Associate Manager of Retail Marketing will support the development and execution of the company’s retail marketing strategy across new and existing markets. This role partners closely with Retail, Brand Marketing, Creative, and cross‑functional teams to bring brand priorities to life through localized in‑store experiences, events, and activations that drive traffic and engagement. The Associate Manager of Retail Marketing will help manage day‑to‑day retail marketing operations, including calendars, budgets, and vendor relationships, while helping translate broader brand initiatives into impactful retail programs.

This position will report directly to the Brand Marketing Manager.

• Organize and maintain retail marketing team tools including budgets and calendars for campaigns within the retail space
• Develop and execute local/regional marketing initiatives for new and existing stores that align with overall brand strategies and business product priorities
• Act as liaison and partner with retail teams and corporate marketing by maintaining regular communication with Retail HQ and field teams
• Establish and foster relationships with center marketing teams and other local/regional marketing partners and vendors
• Partner with internal creative team to develop all retail marketing collateral including emails, signage, invites, and more
• Manage stores monthly and seasonal events, VIP shopping nights, activation programs and other special projects in collaboration with the Influencer and Customer teams
• Execute paid and lease required advertising and center activations
• Ideate and develop offline partnerships with like‑minded brands to create cross‑promotional incentives and grow brand awareness, especially in nascent markets
• Maintain pulse on industry best practices for in‑store marketing as well as performance benchmarking with best‑in‑class brands
• Support in developing the roll‑out strategy for all New Store Openings

• Bachelor’s degree in related field
• Minimum of 2‑4 years of aligned marketing experience (retail marketing experience is a major plus)
• Strong attention to detail, organizational and project management skills
• Self‑starter who is comfortable in a team‑oriented environment where collaboration is expected and independent ownership is critical
• Ability to self‑direct, balance multiple responsibilities and flex to changing business needs
• Exceptional written and verbal communication skills
• Experience with budget management and forecasting
• Must be able to work in a fast‑paced environment with smart, creative and focused colleagues
• Strong computer skills:
  Word, PowerPoint, Excel, & Asana

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $60,000 to $80,000 + 5% bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity. This role may…