Head of Retail Sales

Company Description

Skimpies is a Tik Tok-viral, comfort-driven essentials brand redefining how women wear leggings and everyday underwear. Best known for inventing the Leggings Liner™, Skimpies created an entirely new category—an undie alternative designed to stick to your pants, not your body—for no lines, breathable organic cotton, and all-day comfort.

Built without traditional advertising, Skimpies became the #1 brand in its category on Tik Tok and a top live-selling product on the platform
, driven by community, creators, and word-of-mouth. The brand has developed a cult following across college campuses, sororities, gyms, dance studios, and moms on the go
, where Skimpies is passed along like a beauty secret—once you try it, you don’t go back.

Rooted in joy, confidence, and real-life functionality, Skimpies prioritizes organic cotton, clean design, and adaptive comfort
—creating essentials that women actually want to wear every day. With a proven digital engine and deeply engaged audience, Skimpies is now ready to bring its energy, education, and community into physical retail for the first time.

Skimpies is seeking a Head of Retail Sales to lead the brand’s expansion into brick-and-mortar retail, translating our massive Tik Tok momentum and campus-level demand into strategic retail partnerships.

This full-time, remote role will own retail strategy end-to-end—from pitching and onboarding key accounts to developing in-store merchandising, sell-through strategy, and long-term growth plans.

The Head of Retail Sales will build and manage relationships with national and specialty retailers, champion the Skimpies story at the buyer level, and ensure retail execution reflects the brand’s energy, education, and community-first ethos.

This is a build-and-scale role for someone excited to take a culturally relevant, digitally dominant brand into retail—and do it the right way.
Skimpies is headquartered in Los Angeles, CA
.

• Lead retail sales strategy and execution across national and specialty retailers
• Secure and grow key wholesale accounts (e.g., department stores, specialty, campus-adjacent retail)
• Translate Tik Tok virality and creator-led demand into compelling retail pitches
• Partner with merchandising and marketing to optimize in-store presentation and education
• Analyze sales performance, sell-through, and trends to inform inventory and growth decisions
• Build and lead the retail sales function as the brand scales
• Act as a brand ambassador, fostering strong buyer and partner relationships

• Proven experience in retail or wholesale sales
  , preferably with fashion, intimates, or lifestyle brands
• Strong understanding of national accounts and buyer relationships
• Analytical mindset with the ability to evaluate performance and drive strategy
• Excellent leadership, communication, and relationship-building skills
• Comfort working in a fast-paced, high-growth environment
• Experience translating digital or social demand into retail success is a major plus