Marketing Specialist Chinese Mandarin

Responsibilities

• Strategic Sales Management:
  Partner with the VP of Sales, peers, brokers, and distributor networks to develop, implement, and drive sales strategies focused on the designated channel.
• Revenue and Profitability Goals:
  Achieve budgeted revenue targets and team sales goals, maximizing profitability. Assist in preparing the annual departmental budget, marketing, and business plans.
• Marketing:
  Create, update, and post online content on the company’s website and social media accounts; employ marketing analytics techniques to gather important data (web analytics, rankings, etc.); manage and create marketing literature to augment the company’s presence in the market
• Account Management:
  Develop new accounts and maintain existing relationships by implementing sales strategies outlined by the VP of Sales and Marketing and the CEO.
• Distribution and Promotion:
  Develop distribution targets and promotion plans per company guidelines, overseeing customer sales forecasts, distribution targets, profitability, and trade spend.
• Customer Relations:
  Build credible relationships with existing customers and channels through regular meetings and site visits, aiming to meet or exceed sales projections.
• Market Analysis:
  Produce monthly reports and sales forecasts, analyzing current and potential market trends. Coordinate activities to enhance revenue and market share, ensuring sales meet or exceed revenue plans.
• Cross-Functional Collaboration:
  
  Work closely with R&D, Production, Quality, and other departments to drive product development, quality enhancement, and meet customer demands.

• Bachelor's degree in Business, or Marketing field required
• Bilingual in English and Mandarin required
• Minimum 3 year of sales experience in the food industry preferred
• Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc.
• Prior experience with Asian Ethnic retailers and wholesalers preferred
• Ability to organize and prioritize in a fast paced environment
• Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed
• Relocate before starting work

• Minimum 3 years of sales experience in the food industry preferred
• Prior experience with Asian Ethnic retailers and wholesalers preferred