Sales Account Manager, Independent Pet & Distribution
Listed on 2026-10-11
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Sales
Account Manager, Wholesale, Sales Representative, B2B Sales
Fera Pets is looking for an Account Manager, Independent Pet Retail & Distribution to own and grow our relationships with independent pet retailers (neighborhood pet boutiques and specialty stores) and distributors. This role is a key part of our commercial team as we expand our presence in specialty pet retail.
Responsibilities include managing day to day account relationships, processing and managing orders, running promotions, and conducting outreach to bring on new retailers and distributors. The Account Manager will also collaborate with logistics, finance, and marketing to make sure accounts are well supported and set up to sell through.
As the Account Manager, you will be the face of Fera to store owners and distributor partners. This role is an ideal opportunity for an organized, proactive, early career sales professional who wants to learn wholesale and retail sales in CPG and grow with a fast moving brand. The right person works quickly, brings a strong sense of urgency, and is willing to take on any challenge.
Sales Account Manager, Independent Pet & Distribution - Fera Pets OverviewFera Pets is looking for an Account Manager, Independent Pet Retail & Distribution to own and grow our relationships with independent pet retailers (neighborhood pet boutiques and specialty stores) and distributors. This role is a key part of our commercial team as we expand our presence in specialty pet retail.
Responsibilities include managing day to day account relationships, processing and managing orders, running promotions, and conducting outreach to bring on new retailers and distributors. The Account Manager will also collaborate with logistics, finance, and marketing to make sure accounts are well supported and set up to sell through.
As the Account Manager, you will be the face of Fera to store owners and distributor partners. This role is an ideal opportunity for an organized, proactive, early career sales professional who wants to learn wholesale and retail sales in CPG and grow with a fast moving brand. The right person works quickly, brings a strong sense of urgency, and is willing to take on any challenge.
Key Responsibilities- Own account relationships Serve as the primary point of contact for independent pet retailers and distributor partners. Build strong working relationships with store owners, buyers, and distributor category teams. Respond to requests promptly and keep account records, contacts, and pricing current. Monitor advertised pricing for compliance with our MAP policy and address/escalate violations.
- Manage orders end to end Receive, enter, and process purchase orders from independent retailers, distributors, and wholesale platforms such as Faire. Coordinate with logistics and fulfillment to confirm inventory, ship dates, and delivery. Communicate order status, backorders, and delays to accounts proactively. Partner with finance on accurate, timely invoicing and follow up on open and past due balances.
- Run promotions and billbacks Set up and manage promotional programs with distributors and independent accounts. Maintain the promotional calendar and communicate offers ahead of each promo window. Process, reconcile, and validate distributor billbacks, deductions, and chargebacks. Track promotional spend against budget with finance.
- Grow the channel Conduct outreach to prospective independent pet retailers and distributors. Follow up on inbound wholesale inquiries and convert them into active accounts. Support new account onboarding, including setup forms, pricing, and first orders.
Educate stores and distributor reps through product training, demos, sampling, in-store merchandising, etc. Share sell sheets and marketing materials, and represent Fera at trade shows and industry events as needed. - Track and report performance Track sales, orders, and promo performance by account and distributor. Prepare regular reports on channel performance, reorder trends, and pipeline. Use distributor velocity and depletion data to spot growth opportunities. Keep account files organized in the team's shared drive.
- Orders from independent retailers and distributors are processed accurately and on time, with clear communication to accounts
- Promotions run smoothly and billbacks are reconciled every month with no surprises for finance
- Existing accounts are retained and reordering consistently
- New independent retail and distributor accounts are added through outreach and inbound leads
- Account,…
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