Senior Director, Business Development, Amplify – Production & Delivery

The Senior Director, Business Development, Amplify - Production & Delivery is responsible for leading the development and growth of client opportunities across Amplify’s production, creative, experiential, hospitality, and delivery capabilities. The role builds and maintains senior-level client relationships, identifies new business opportunities, leads RFP responses and pitches, and translates client objectives into compelling, commercially viable solutions. It works in tandem with the division’s leads and key work streams, including commercial strategy, marketing, legal, creative, production, and operations, to meet and exceed client expectations while creating effective and efficient processes.

This is a strategic, commercially minded role requiring equal strength in relationship development, business development, storytelling, presentation, negotiation, collaboration, and delivery excellence. Success is demonstrated through a strong and qualified business pipeline, trusted client relationships, conversion of opportunities into commercially sound business, and successful transition of sold work to Production, Program Management, and Operations teams.

• Develop and execute business development strategies that grow Amplify’s production, creative, experiential, hospitality, and delivery business, and help define and evolve its market position, service offerings, sales materials, case studies, and thought leadership.
• Identify, qualify, and prioritise prospective clients, partners, brands, agencies, rights holders, and organisations; build and maintain a qualified pipeline of new business, account expansion, repeat business, cross-property opportunities, referrals, and strategic partnerships.
• Develop a clear understanding of client businesses, audiences, brand priorities, commercial objectives, decision‑making processes, and desired outcomes
• Create opportunity and account strategies that identify key stakeholders, client needs, competitive considerations, required capabilities, and the path to engagement.
• Monitor relevant trends across sports, entertainment, fashion, travel, hospitality, culture, experiential marketing, and live events to identify opportunities and inform business development strategies.
• Develop and maintain client relationships from initial contact through proposal, contracting, production, delivery, and post‑event review; serve as a senior point of contact and trusted advisor.
• Lead discovery meetings, client briefings, site visits, familiarisation visits, workshops, capability presentations, and executive‑level meetings; translate client briefs, business objectives, audience insights, and cultural context into clear internal opportunity briefs and actionable next steps.
• Build credibility with clients by connecting creative ambition to practical delivery, budget, timelines, operational realities, and the guest journey; maintain consistent communication, follow‑up, documentation, and accountability across the opportunity and client lifecycle.
• Work in close coordination with Program Management and delivery leads to maintain client alignment from initial engagement through execution; participate in client meetings, events, site visits, rehearsals, production reviews, and post‑event reviews as required.
• Lead the development and delivery of RFPs, RFIs, proposals, capability presentations, pitch decks, and other responses to client briefings
• Own the commercial narrative and ensure proposals clearly connect client insight, strategic opportunity, experience concept, production approach, business value, and expected outcomes.
• Coordinate contributions from Strategy, Creative, Experience Design, Production, Program Management, Marketing, Finance, Legal,…