Strategic Accounts Manager

Under the direction and supervision of the VP, Strategy & Corporate Development, the Strategic Accounts Manager – Medicare Broker & FMO Partnerships is responsible for developing, managing, and growing Innov Age's relationships with Medicare Advantage brokers, agencies, field marketing organizations (FMOs), and other distribution partners.

The Strategic Accounts Manager – Medicare Broker & FMO Partnerships will lead efforts to identify, recruit, contract, activate, and expand high-performing broker distribution channels that generate qualified PACE referrals and enrollments. This role serves as the primary liaison between enterprise broker partners and local market teams, ensuring consistent execution of broker strategies, partner engagement, referral management, and enrollment growth in Innov Age’s California markets.

The successful candidate will develop scalable broker programs, build executive relationships with channel leaders, and create sustainable growth through strategic partnerships that increase PACE awareness and enrollment volume.

Candidates must reside within one of Innov Age's California service areas (Inland Empire (San Bernardino/Riverside), Crenshaw neighborhood of Los Angeles, and Sacramento) to effectively support broker and market partnerships.

• Develop and execute Innov Age's broker and FMO partnership strategy across Innov Age’s California markets (San Bernadino, Crenshaw, Sacramento).
• Identify, recruit, onboard, and activate Medicare-focused brokers, broker agencies, FMOs, and other distribution partners capable of generating PACE referrals.
• Develop and maintain executive-level relationships with broker principals, sales leaders, and key producers.
• Create broker segmentation and prioritization strategies to maximize referral production and channel growth.
• Design and implement mutually beneficial partnership programs, incentive structures, education initiatives, and growth plans.
• Conduct broker training, continuing education, and sales enablement programs to improve understanding of CMS and State laws marketing and enrollment guidance, as well as PACE eligibility, enrollment processes, and participant value propositions.
• Collaborate with Marketing and Sales leadership to develop broker-focused communications, materials, campaigns, and market activation plans.
• Monitor partner performance and develop targeted action plans to improve referral volume, quality, and conversion rates.
• Serve as the enterprise subject matter expert for broker channel strategy, market dynamics, and competitive intelligence.
• Maintain accurate CRM documentation of broker relationships, activities, pipeline opportunities, and performance metrics.
• Provide regular reporting on broker recruitment, activation, referral activity, enrollment production, and channel ROI.

• Partner closely with Regional Sales Directors, Inside Sales and Outreach Specialists, Enrollment Representatives, Participant Navigators, Center Directors, and Social Workers to ensure effective execution of broker-driven referral strategies.
• Establish clear referral ownership, communication protocols, and handoff processes between brokers and local enrollment teams.
• Identify operational barriers impacting broker satisfaction, referral conversion, or enrollment outcomes and drive resolution with internal stakeholders.
• Communicate broker initiatives, market intelligence, policy updates, and channel opportunities throughout the organization.
• Support development of standardized broker engagement, compliance, and governance processes across all Innov Age markets.

To and from Innov Age work site locations…