Regional Sales Manager, Convenience; West

Position: Regional Sales Manager, Convenience (West)
Company Description The Wonderful Company is committed to providing high-quality, healthy, and iconic brands, including Wonderful Pistachios, FIJI Water, POM Wonderful, Wonderful Halos and helping improve the lives of the people who live and work in the places where we operate. Ranked No. 1 on the 2025 PEOPLE Companies That Care list and one of Fortune magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet.

Grown in California’s Central Valley, Wonderful Pistachios is America’s best-selling snack nut and a smart, healthy choice for consumers around the world. We oversee every stage of the process — growing, harvesting, processing, and marketing — to ensure exceptional quality from our trees to your hearts. Each year, we proudly sort, grade, roast, flavor, and package billions of pistachios, delivering healthy products that support healthier lifestyles.

The Regional Sales Manager (RSM), Convenience Channel - West, reports to the National Account Director of Convenience and is responsible for driving sales growth and profitability within the Western US territory. The RSM executes brand and channel strategies, builds and strengthens strategic customer partnerships, expands distribution, and delivers against sales, pricing, promotional, and profitability objectives.

Success in this role requires strong sales execution, effective collaboration across internal and external partners, sound business judgment, and a results-oriented mindset. The RSM must be able to identify and capitalize on growth opportunities while consistently delivering results in the fast-paced and highly competitive snacking category.

Job Description Territory Sales Management – Develop and execute sales plans across the assigned Convenience territory to achieve annual distribution, pricing, volume, and revenue goals. Manage business performance against established targets and identify opportunities to close gaps throughout the year.

Customer Development – Directly manage and grow relationships with key Convenience retailers, wholesalers, and distributors. Lead customer planning, business reviews, and selling meetings to identify opportunities and secure growth.

Distribution & Merchandising – Secure new points of distribution across core and innovation items while improving assortment, shelf presence, and merchandising execution to maximize visibility and sales.

Pricing, Promotions & Trade Investment – Develop and execute customer pricing and promotional programs while managing trade investment against established budgets and ROI expectations. Evaluate performance and adjust plans based on results.

Business Analysis & Planning – Use customer, shipment, and syndicated data to evaluate performance, identify opportunities, develop customer recommendations, and support annual planning and forecasting.

Internal Collaboration – Partner with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other internal teams to execute customer plans and resolve business needs.

Qualifications Functional Skills Convenience Channel Experience – Strong understanding of the Convenience channel, including retailers, distributors, wholesalers, and independent operators. 5+ years prior Convenience or CPG sales experience in the snacks, nuts, better-for-you categories preferred.

Customer Management – Proven experience directly managing customer relationships, developing annual customer plans, and leading business reviews and sales meetings.

Trade Investment Management – Experience developing and evaluating pricing and promotional programs while managing customer investment against budgets.

Sales…