Internet Sales Manager

Melloy Auto Group | Los Lunas, New Mexico

Job Type: Full-Time

Compensation: $4,000 Monthly Base Salary ($48,000 Annually) + Performance Bonuses

Location: Los Lunas, NM, approximately 15 minutes south of Albuquerque

Melloy Auto Group is looking for an experienced, motivated Internet Sales Manager / BDC Director to lead internet sales operations across our Ford, Chevrolet, and Chrysler Jeep Dodge Ram dealerships in Los Lunas, New Mexico.

We generate hundreds of internet leads every month across our three dealerships. We're looking for someone who understands that every lead represents a potential customer and knows how to turn those opportunities into appointments, showroom visits, and vehicle sales.

This is a hands‑on leadership position with direct responsibility for internet sales performance, CRM accountability, customer follow‑up, and BDC operations.

We're not looking for someone who simply monitors reports. We want someone who can develop a successful process, train and motivate employees, work alongside our sales managers, and produce measurable results.

• Oversee internet sales and BDC operations for three franchise dealerships.

• Monitor and manage incoming internet leads, ensuring timely responses and consistent follow‑up.

• Manage lead distribution, CRM activity, appointment setting, and customer engagement.

• Develop and implement effective internet sales processes across all three stores.

• Train, coach, and develop BDC representatives and sales personnel.

• Work directly with sales managers to improve lead conversion and showroom traffic.

• Identify missed opportunities, neglected leads, and ineffective follow‑up.

• Monitor appointment confirmations, show rates, and internet sales results.

• Evaluate lead providers and marketing performance to identify opportunities for improvement.

• Establish daily, weekly, and monthly performance goals.

• Provide regular performance reporting and recommendations directly to the General Manager.

• Participate in customer follow‑up and appointment setting when necessary.

• Help recruit and develop BDC personnel as the department grows.

• Previous automotive internet sales, BDC, or dealership sales management experience preferred.

• Strong understanding of CRM systems, internet lead management, and customer follow‑up processes.

• Dealer Socket experience is a plus.

• Demonstrated ability to lead, coach, and motivate employees.

• Strong organizational, communication, and problem‑solving skills.

• Comfortable analyzing performance reports and using data to improve results.

• Ability to work effectively with multiple dealership management teams.

• A proactive, hands‑on management style.

• Strong customer service skills and a commitment to providing a positive customer experience.

• A results‑oriented attitude with the ability to take ownership of department performance.

$4,000 per month base salary ($48,000 annually), plus performance‑based bonuses.

Performance bonuses will be tied to measurable department results, including appointment shows, internet sales, and improvements in lead conversion.

This position offers the opportunity to manage internet sales operations across three established franchise dealerships, work directly with senior management, and play a significant role in developing and growing our internet sales business.

Additional benefits and employee programs will be discussed during the hiring process.

Melloy Auto Group represents Ford, Chevrolet, Chrysler, Jeep, Dodge, and Ram in Los Lunas, New Mexico.

Our three dealerships offer a wide selection of new and pre‑owned vehicles, established customer…