GTM Manager - MLB

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The role:

The GTM (Go to Market) Manager will support the planning and execution of key product and marketing initiatives that will grow incremental revenue for the business within the Access People Division.

You will craft compelling messaging and content for our strategic products and launch new solutions. Working in conjunction with the Product Management, Marketing, Sales and Customer Success teams you will develop innovative marketing collateral and sales tools for product positioning, sales enablement, and product GTM while supporting best in class value proposition creation.

Your critical GTM enablement packs will support the demand generation efforts of the Marketing team and improve the effectiveness of the Sales process to ensure sales success.
In addition owning the GTM process of the customer journey will ensure customer satisfaction while supporting new business generation, bundled-product sales and repeat purchasing. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into compelling customer benefits are crucial.

In your Product Marketing role you will be an expert in our target audience, their buying behaviour and their buying criteria and will transfer that knowledge to the lead generation and sales teams or channel. The role will be a key input into the strategic Product Marketing plan as well as a requirement to execute tactically, be flexible and multi skilled stakeholder management, product planning, marketing enablement, sales enablement, GTM coordination.

To succeed in this role you must relish working with passion at pace.

Day-to-day, you will:
Strategic Marketing lead

• Strategic go to market planning - work with Propositions leads, Product Management team and Marketing colleagues to design the optimum go to market approach for each new product or core feature launch.

• Product launch - coordinate the planning of new product launches and releases, manage the cross-functional operational readiness of the business to handle the new product and deliver and execute the product marketing aspects of the launch including all sales enablement and coordination with marketing.

• Ensure your portfolio of existing and new products achieve their divisional targets through innovative and well executed product marketing initiatives.

• Identify cross sell opportunities for your products within other markets and secure support form the Product Marketing Director to execute appropriate product marketing initiatives.

• Support the development of product propositions, positioning and messaging for customers and prospects which create impact competitive advantage for our products in their market.

• Sales enablement - deliver the value proposition of the products to the sales teams and develop collateral and sales tools that support the selling process of our strategic products improving our conversion rates.

• Gain in-depth understanding of the buying process and the buyer DNA in order to execute relevant launch assets and to brief the relevant internal teams as part of the launch process

• Marketing campaigns - deliver the right knowledge and assets to marketing colleagues that enable them to create and execute appropriate and powerful lead generation campaigns including relevant content.

• Champion the voice of the customer and the central product proposition in all planning and execution forums to ensure our product marketing remains relevant and compelling, together with understanding and driving how we achieve competitive advantage in our chosen markets.

• Ensure the product launches achieve their launch KPIs.

• Orchestrate and communicate the optimum customer journey for each new product and assess opportunities to refine the customer experience for existing core products.

• Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be…