Product Marketing Executive

Description

We're hiring a Product Marketing Executive to support the go-to-market success of Faria Education Group's suite of education technology solutions, including Manage Bac+, Open Apply, Atlas, Schools Buddy, Vectare, Faria Learn, and Faria Premium Support. You'll help shape product messaging, create compelling marketing assets, support product launches, and work closely with teams across Product, Sales, Client Experience, Demand Generation Marketing, and Design.

This is an ideal role for someone with strong copywriting and digital marketing skills who enjoys translating product capabilities into clear customer value. Whether you're producing campaign assets, developing sales enablement materials, or supporting product launches, you'll play a key role in helping schools understand how our solutions solve real operational and educational challenges.

Experience in B2B SaaS is desirable, particularly within EdTech, although not essential. We're equally interested in candidates who are curious about education, enjoy learning complex products, and can communicate technical concepts in a simple, engaging way.

This role reports to the Head of Product Marketing.

• Support refinement of value propositions and messaging across Faria's product portfolio
• Translate product features and roadmap updates into clear customer benefits for school leaders, educators, admissions teams, administrators, and operational staff.
• Conduct customer interviews, market research, and competitor analysis to uncover insights that strengthen messaging.
• Help define buyer personas, customer journeys, and messaging priorities.

• Support go-to-market plans for product launches, feature releases, campaigns, and strategic initiatives.
• Create landing pages, blogs, one-pagers, website product pages, lead magnets, email copy, and product messaging decks.
• Brief and coordinate with Design and Web teams to deliver high-quality marketing assets, including videos and digital content.
• Collaborate with regional marketing, sales, and client experience teams to support campaigns that drive awareness, customer adoption, upsell opportunities, renewals, and new business.
• Produce customer case studies, testimonials, and thought leadership content alongside the Content team.

• Develop sales collateral, including battle cards, one-pagers, objection handling guides, product presentations, and competitive messaging.
• Support Sales Enablement with training materials and product launch resources.
• Help ensure messaging remains consistent across regions, channels, and customer touchpoints.

• Conduct research into customer needs, market trends, and competitors.
• Analyse customer feedback and product adoption data to improve messaging and content.
• Work with Product and Client Experience teams to ensure customer insights influence future positioning and campaigns.

• Work closely with Product Managers to understand roadmap priorities and feature releases.
• Collaborate with Sales, Client Experience, Demand Generation, Events, Design, Web, and Content teams to coordinate marketing activities.
• Help manage timelines, briefs, and deliverables across multiple concurrent projects.

All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

Please note:

Only shortlisted candidates will be contacted due to a high volume of applicants.

• 1-3 years' experience in product marketing, content marketing, copywriting,…