Head of Marketing

At Claude & Co we are about more than clothes. We design with a lot of thought, a little playfulness, and most importantly with care. We make pieces that families feel good about choosing and love wearing. We create treasured and memorable clothing, in the best quality and always with something unique that feels unmistakably Claude & Co.

Ten years in, we are a fast-growing and ever-evolving independent brand with a passionate, hands-on and ambitious team. The next chapter is about bringing brand, product storytelling and ecommerce together into one coherent whole, with one plan and one person accountable for it.

We are looking for a Head of Marketing to lead it. Someone who sets clear direction, turns customer insight into action, and combines strong brand judgement with commercial instinct. Someone who wants to lead a talented team, bring out their best and turn great marketing into meaningful growth.

This is a pivotal role at the heart of Claude & Co. You will lead our marketing function, which brings together ecommerce, brand & creative, social and content production. You will report directly to Abi. She is a real creative with deep pride in the detail of every Claude & Co piece, and she sets the creative direction and sets the tone.

This role exists to make that direction work in practice: leading the whole marketing discipline, and making sure communication between Abi, leadership and the marketing team works at its best in both directions. It's so much about trust within that process and that relationship together. We need someone who can bring clarity and run the function.

At its heart, this role is about getting the best out of people. You will manage a team of five, with scope for it to grow as the business does, and your job is to help each of them do their best work: setting clear direction, coaching, giving honest feedback and creating the structure they need to thrive. You will also manage upwards, bringing clear priorities and a point of view to leadership, and direct our paid media agency and freelance specialists.

You will set the pace and live the standards and values, be as at home in the numbers as in the creative, and bring calm and structure to a team that never stands still.

You will work hand in hand with our Head of Product: from range plan to launch, and shared accountability for product landing with its story.

Leading the team

• Bring out the best in your team and support them. Set clear accountabilities, coach and develop each person, be great at feedback and distilling feedback from above. Enjoying and thriving at the management of people is key.

Delivering the strategy

• Turn the company strategy into work that happens. Break big goals into clear quarterly priorities, set the rhythm for tracking progress and adapt quickly when the numbers or the market tell us to.

Website ownership

• Treat the website as our most important shop window. Own its performance, customer journey, merchandising and content, ensuring it delivers a best-in-class brand experience while driving conversion, retention and profitable growth.

Prioritisation

• Decide what matters most and communicate across brand, social, email, paid and the site, agree it with leadership and hold the line on the rest.

Managing upwards

• Keep Abi and the Senior Leadership Team aligned with clear plans, honest updates and early flags on what is and is not working. Fast reactions and communication matters.

One plan

• Own and set the marketing plan, including ecommerce, tied to our growth targets, with well-planned deliverables that follow through.

Commercial performance

• Comfortable in creation and management of budget, channel mix and return on spend, and read acquisition and retention as one picture. Enjoy process and structure to support the team in their best work, and to find rhythm.

Brand and conversion

• Hold the brand standard across every channel, working closely with Abi, so what looks like Claude & Co also performs and is measurable.

Partners

• Direct our paid media agency and freelancers with clear briefs and support.

• You are commercially sharp and brand literate, great at feedback and someone who enjoys managing people. You are at ease with creative people and confident bringing structure and accountability to an entrepreneurial environment.

• Previous experience working in ecommerce, with a clear understanding of conversion, the customer journey and online trading.
• Retail…