Media Relations Officer Youth Sport Trust

Location: Hybrid – Loughborough, minimum 3 days per week

Salary: £33,500.00

Hours: 37 hours per week (Fixed Term contract to March 2029)

Closing Date: October 25th, 2026

As a PR professional with experience in a media role with national scope, this is a fantastic opportunity to help generate positive change for children and young people while gaining invaluable knowledge working within a high-profile charity.

The Youth Sport Trust is a national children’s charity passionate about creating a future where every child can enjoy the life changing benefits of play and sport. We have powerful stories to tell and want you to use your expertise to increase our brand awareness, support our campaigns and advocacy work and ultimately help deliver on our mission to build brighter futures for all young people.

As Media Relations Officer, you will play a key role in delivering our overall Mar Comms plan, designing a programme of media and PR activity that support our objectives and priorities. You will develop compelling key messages and bring to life powerful case studies that demonstrate the impact of our work. You will build strong relationships with national, regional and specialist media, handle media enquiries, manage relationships with our high-profile ambassadors, prepare our spokespeople for media opportunities.

You will also contribute to reputation and crisis communications, helping to ensure YST responds effectively to emerging media issues. You will monitor and evaluate media activity, using insight and learning to continually improve our approach.

You will have proven PR experience in a press office or media role with national scope and an eye for a good story. You will have experience of developing proactive media activity and building effective relationships with journalists and other key stakeholders. With strong writing and editorial skills, you will be able to identify compelling stories, communicate confidently with different audiences and handle sensitive issues with sound judgement.

Organised and collaborative, you will be comfortable taking the initiative, manage competing priorities and working at pace when required.

Ready to join?

At the Youth Sport Trust you will join a forward-thinking, purpose-driven team committed to improving young lives. Our values underpin everything we do, and we pride ourselves on a work culture which fosters innovation, creativity and personal passion. Benefits include generous annual leave entitlement, health cash plan, employee assistance programme and volunteering days.

If you are motivated by purpose, skilled at turning strategy into action, and eager to amplify a cause that makes a real difference to children across the UK, we’d love to hear from you.

Youth Sport Trust believes that diversity drives excellence, and that representation is important. We therefore positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, religion, sexual orientation, disability, or nationality.

Please note that this position is subject to an enhanced Criminal Records Check.

Reg Charity No: 1086915

Supporting Documents

Job Information Pack – Media Relations Officer (PDF, KB)