Senior Copywriter

Company Overview: PETERMAYER is an independent, integrated ad agency based in New Orleans, LA, renowned for delivering innovative marketing solutions. We’ve uncovered evidence that unleashing the joy inherent in brands builds real business results and have developed a strategic and research-driven process to unlock this value for our clients through creativity.

We’re seeking a versatile Copywriter who embodies creativity, empathy, and a passion for impactful storytelling that resonates with diverse audiences. This is a hybrid position located in New Orleans, LA.

Responsibilities

• Conceptualize and execute advertising campaigns aligned with client strategies across print, digital, broadcast, and video platforms.
• Collaborate closely with Art Directors and Creative Directors to develop compelling, on-brand content that meets client objectives and exceeds expectations.
• Write and revise copy for various formats including print ads, digital marketing, email, direct response, and social media, ensuring accuracy and adherence to client guidelines.
• Participate in new business initiatives by contributing creative ideas and presenting concepts effectively to internal teams and clients.
• Manage production details for radio and video projects, including casting and onsite editing, to ensure high-quality deliverables.
• Maintain keen attention to detail and adhere to project timelines and budgets.

• Bachelor’s degree in Advertising, Marketing, Communications, or related field.
• 3-7 years of experience as a Copywriter in an advertising agency environment.
• Demonstrated expertise in crafting compelling copy across diverse mediums with a strong portfolio showcasing creative campaigns.
• Proficiency in digital media production and understanding of web best practices.
• Ability to interpret creative briefs, think conceptually, and execute strategically to achieve client goals.
• Excellent presentation skills and ability to communicate ideas effectively.
• Bonus:
  Familiarity with marketing/advertising roles and industry-specific recruitment best practices

• All In – We don’t do everything, but everything we commit to, we give 110%. We bring energy and abundance through both our attitudes and our work. We call it lagniappe: that little something extra.
• Better Together – We cherish our diverse PETERMAYER community. We choose “we” over “me”. We are respectful, collegial and open.
• Doing What’s Right – We always ask “what is the right thing to do?” And follow through with integrity
• Resilient Optimism – We never give up – which makes us fearless. We push boundaries in the interest and pursuit of the best work. We give each other permission to challenge assumptions and create change for the better. Like New Orleans, we stubbornly endure despite the odds.
• Human Forward – We’re about “people” – not employees, clients or consumers. We use technology and data, but only to serve insight, creativity and compassion.
• Swing Big! - We set big hairy-ass goals and then push for the best – in the work, the company, and ourselves. We lean forward, ready to seize the opportunity to make something great happen. We aspire to raise the bar each time through rigor, creativity and the joy of being awesome.