Marketing Manager

At OnPath Credit Union, we share a passion for delivering exceptional service.

Your primary role will involve building relationships with our members, offering personalized solutions and identifying opportunities to help them achieve financial success.

If you thrive in an environment with team members who truly enjoy what they do and you are sales driven and motivated to succeed, then OnPath is the place for you!

Voted eleven years in a row as one of the Top 40 Places to Work by the Times Picayune, we offer:

• Competitive Compensation
• Impressive Benefits Package including Medical, Dental, Life Insurance, and 401(K) Plan
• Paid Vacation, Wellness, Sick Time, and more!

Interested? Become part of the OnPath team that believes exceptional service defines the core of who we are.

We are looking for a Marketing Manager to join our Team. The salary range for this position is $68,225.49 to $85,281.86 based on skills and experience. This position is classified as On-site.

As a dedicated member of the OnPath FCU team, this role performs a variety of tasks that in partnership with the surrounding departments, provides cost‑effective financial services for the benefit of our members who are our primary focus. Our core values are what make us E.P.I.I.C. We are Empathetic to the vast situations and needs of our members and to each other.

We are Passionate about the financial growth and success of our members. We are Innovative in our ideas and goals to remain at the top of our class in financial services. Our Integrity is not an option. We require our employees to be honest and have strong moral principles. We are Committed to our promise to be the best financial advocates for our members and the communities we serve.

The Marketing Manager reports directly to the Vice President of Marketing and plays a key role in developing, executing, and optimizing marketing campaigns that support organizational goals. This position collaborates across departments and with external partners to deliver effective marketing initiatives, drive engagement, and support membership and revenue growth.

• Leads day‑to‑day planning, development and execution of marketing campaigns and displays superior project management to ensure proper coordination and execution of all campaign components.
• Utilizes market analysis and demographic data to inform decisions regarding potential members, products, and services.
• Continuously monitors market trends to enable the credit union to proactively identify opportunities for improvement and implement changes to maximize ROI and support organizational goals and changes.
• Tracks and analyzes campaign performance and KPIs, making data‑driven adjustments to optimize results and support business objectives.
• Promotes transparency and accountability in marketing activities through clear communication and research‑based strategies, ensuring all staff are informed about marketing programs and initiatives.
• Works closely with cross‑departmental teams to align marketing initiatives with business goals. Acts as a liaison to gather input, shares updates, and supports collaborative projects that strengthen the brand and member engagement.
• Works with the Creative Brand Manager to create and review marketing campaign components, including direct mail pieces and digital communications to ensure quality and alignment with brand standards.
• Supports marketing campaign management for the OnPath Foundation by assisting the team with direct mail and digital campaigns to help achieve fundraising goals.
• Assists the Vice President of Marketing in allocating the marketing budget to support organizational goals and maximize campaign effectiveness.
• Manages PR communications, programs, projects, and events in line with credit union brand standards.

Five to eight years of related experience in marketing campaign management, including time spent in preparatory positions.

A college degree in marketing, business or related field required.

A significant level of trust, credibility and diplomacy is required. In-depth…