Media Strategist

Location: Iowa

Additional Considerations (if any):**
- **** At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
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* Job Description:

***
* Job Title:

** Media Strategist  
** Department:
** Marketing
* * FLSA:
** Salary
* * Revision Date:
** 12/2025
** General Function:
** The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day-to-day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind.
** Reporting Relationships:
** Accountable and

Reports to:

Director, Paid Media Direct Reports:
None
*
* Primary Responsibilities:

**** Campaign Execution & Optimization
*** Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.
* Launch and manage paid media campaigns across platforms including Google Ads, Meta, You Tube, Display, Programmatic, and local broadcast or print (if applicable).
* Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift.
* Oversee trafficking, tracking, and QA of creative assets and pixels/tags.
** Budget Management
*** Manage media budgets by campaign, track pacing, and flag over/under spend.
* Ensure campaigns align with financial goals and deliver strong return on investment.
** Cross-Functional Collaboration
*** Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables.
* Coordinate with agencies and media partners as needed.
** Reporting & Insights
*** Develop regular performance reports and insights to inform stakeholders.
* Translate data into actionable recommendations to improve future media strategies.
** Process & Documentation
*** Maintain campaign documentation, timelines, and media plans.
* Contribute to playbooks and best practices.
** Qualifications
* ** Bachelor’s degree in Marketing, Advertising, Communications, or related field.
* 5–7 years of experience in media planning and buying, preferably in-house or agency-side.
* Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools.
* Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools.
* Excellent organizational, communication, and project management skills.
* Ability to manage multiple campaigns and priorities simultaneously.
** Preferred Qualifications
*** Experience in retail, grocery, CPG, or e-commerce environments.
* Familiarity with attribution modeling, incrementality testing, or MMM.
* Working knowledge of third-party data providers, DSPs, and advanced targeting strategies.
** Competencies
* ** Strategic Thinking:
Ability to develop long-term media plans that align with business goals.
* Analytical Acumen:
Comfortable working with data to evaluate performance and inform decision-making.
* Communication

Skills:

Excellent verbal and written communication for internal collaboration and external negotiations.
* Attention to Detail:
Ensures accuracy in media buying, reporting, and budget management.
* Deadline-Driven:
Consistently meets project deadlines and campaign launch dates while maintaining high-quality work.
* Adaptability:
Stays flexible in a fast-paced and changing media environment.

* Collaboration:

Works well across departments and with external vendors to execute integrated campaigns.
* Project Management:
Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Are you ready to smile, apply today.
* Employment is contingent upon the successful completion of a pre employment drug screen.
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