Manager - New Businesses

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21 Oct 2026

Business Unit:
Pride Corporate Office

Department:
General Management

Job requisition

Description:

Indian Hotels Company Limited (IHCL) is a part of the Tata Group and is one of South Asia's largest and most iconic hospitality companies. With a legacy of over 120 years, we are dedicated to delivering exceptional experiences to our guests through our diverse portfolio of hotels, resorts, and palaces.

At IHCL, we believe our employees are our greatest asset. We are committed to fostering a dynamic work environment that encourages innovation, collaboration, and personal growth. Join us in creating memorable experiences and shaping the future of hospitality. Explore exciting career opportunities with us and be a part of a vibrant team that values passion, excellence, and diversity.

To strategize, plan, and execute innovative and impactful marketing initiatives for the New Businesses (homestay, QSR, and hotel verticals), driving brand awareness, customer engagement, and revenue growth. The role focuses on creating a unified brand identity, leveraging data-driven insights, and implementing integrated marketing campaigns that resonate with diverse target audiences while ensuring alignment with the company’s vision and business goals in the dynamic Indian market.

The objectives also include:

• Enhancing customer experiences across all touchpoints.
• Establishing a strong digital and offline presence.
• Building strategic partnerships to expand market reach.
• Continuously analyzing market trends to maintain a competitive edge.

This position demands a creative yet analytical approach to marketing, with a focus on achieving measurable outcomes and fostering brand loyalty across all business verticals.

• Strategic Thinking and Creativity
• Data-Driven Decision Making
• Project Management
• Brand Storytelling
• Collaboration and Teamwork

Strategic Marketing

Develop and implement integrated marketing strategies tailored to homestays, hotels, and QSR audiences.

Collaborate with senior leadership to align marketing plans with business objectives.

Identify and target market opportunities to enhance brand positioning and revenue growth.

Brand Management

Ensure consistency in brand messaging and visuals across all platforms and channels.

Strengthen the brand identity for each vertical through targeted campaigns and storytelling.

Oversee the development of creative assets, ensuring alignment with brand guidelines.

Campaign Development and Execution

Design and execute multi-channel marketing campaigns (digital, print, outdoor, and experiential).

Create promotional campaigns for product launches, seasonal offers, and loyalty programs.

Drive localized marketing initiatives to engage with regional audiences effectively.

Digital Marketing and Social Media

Collaborate with the digital marketing team to enhance online visibility and engagement.

Monitor social media strategies and content for homestays, hotels, and QSR brands.

Analyze digital campaign performance and recommend improvements.

Public Relations and Corporate Communication

Build relationships with media outlets and manage PR activities to boost brand awareness.

Develop press releases, media kits, and communication materials.

Manage crisis communication strategies to safeguard the brand’s reputation.

Customer Insights and Market Research

Conduct market research to understand consumer behavior and competitive landscapes.

Leverage customer insights to refine marketing strategies for different verticals.

Monitor trends and…