VP, Retail

KREWE is an independent, high-fashion eyewear brand rooted inthe vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers.

Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.

We are seeking a highly experienced and motivated Vice President of Retail to lead KREWE’s in-person retail business. The VP of Retail will oversee all facets of our retail environment, from expansion strategy and retail development to sales, operations, and guest experience, building a scalable team and delivering a best-in-class standard across our 20+ locations while charting the roadmap for future growth.

The VP of Retail is accountable for the success of every KREWE retail touchpoint and will be responsible for shaping the long-term retail vision, including market prioritization, site selection, lease negotiations, and new store development. The ideal candidate brings both strategic foresight and executional rigor, with the ability to scale a differentiated luxury experience in today’s evolving retail environment.

This role is based in our New Orleans or New York Headquarters 5 days a week.

• Serve as an executive leader and culture carrier, fostering a high-performing, accountable, and guest-centric team.
• Build and maintain a high-performing environment of learning, development, and expansive growth to deliver exceptional guest experiences and measurable business results.
• Lead, mentor, and develop retail organization to ensure alignment with KREWE’s brand vision, values, and performance standards.

• Define and own KREWE’s long-term retail roadmap, including market prioritization, site selection, lease negotiations, and retail development execution.
• Analyze market trends, customer insights, and competitive dynamics to inform expansion priorities, location strategy, and ongoing store performance.
• Develop and execute sales and guest experience strategies that align with brand goals and financial targets.
• Partner with internal stakeholders and external partners (e.g., brokers, landlords, architects, designers, contractors) to deliver successful store openings and expansions.

• Set strategy and oversee P&L management to ensure stores deliver against KPIs, revenue, profitability, and operational excellence.
• Implement programs that drive foot traffic, conversion, ATV and repeat customers to optimize performance.
• Develop and monitor performance dashboards, KPIs, and reports to…