Group Sales Representative

Full-Time | Fully Remote | $50,000 Base Salary Plus Commission*

Group Sales Representative

Hondo Rodeo Fest

Full-Time | Fully Remote | $50,000 Base Salary Plus Commission*

Hondo Rodeo Fest is building a high-performing group sales team to support its growing schedule of rodeo, concert, and entertainment events.

We are seeking motivated, competitive, dependable, and self-directed Group Sales Representatives who want to build a career in sales while earning commission based on individual performance.

Representatives receive training, qualified lead lists, sales materials, and access to Hondo’s sales platform. However, company-provided leads are only one part of this role. Successful representatives must take ownership of building their own pipelines and consistently create new opportunities through independent outreach, referrals, networking, and prospecting.

This is a results-driven role requiring consistent outbound activity, disciplined follow-up, accurate recordkeeping, independent lead generation, and clearly defined weekly sales expectations.

• Regular event tickets
• Group-ticket packages
• Tailgate Club tickets and packages

This position does not directly sell or negotiate VIP Floor Boxes, suites, sponsor ships, or other VIP products.

Representatives may receive an additional referral commission for identifying qualified VIP or sponsorship opportunities that are transferred to the appropriate Hondo representative and result in a completed sale.

• Make outbound sales calls to businesses, organizations, associations, previous customers, and prospective group buyers.
• Independently identify prospects, open new doors, and develop relationships that generate new sales opportunities.
• Build and maintain an active personal pipeline through cold outreach, referrals, networking, social media, community involvement, and in-person prospecting.
• Work company-provided leads while recognizing that representatives are expected to generate a substantial portion of their own opportunities.
• Use phone calls, emails, text messages, social media, referrals, and other outreach methods to generate sales.
• Identify each prospect’s budget, group size, needs, and purchasing authority.
• Recommend the regular-ticket, group-ticket, or Tailgate Club option that best fits the customer.
• Follow up consistently until the prospect purchases, declines, or requests future contact.
• Maintain complete and accurate prospect, activity, follow-up, and sales notes in the company’s sales platform.
• Manage an active pipeline and communicate meaningful opportunities to sales leadership.
• Participate in sales meetings, coaching sessions, role-playing, and performance reviews.
• Learn Hondo’s events, seating options, pricing, promotions, and customer experience.

Each Group Sales Representative is expected to:

• Contact and document a minimum of 350 prospects per week.
• Sell a minimum of 100 tickets per week.
• Follow up with every assigned lead.
• Maintain accurate and timely notes on all sales activity.
• Consistently generate new opportunities beyond company-provided leads.
• Demonstrate urgency, independence, consistency, professionalism, and coachability.

All activity must be documented in Hondo’s sales platform to count toward weekly performance expectations.

New representatives will be evaluated closely during their first three weeks based on sales activity, ticket production, independent prospecting, follow-up, documentation, and responsiveness to coaching.

Continued employment is based on performance and progress toward established sales and activity expectations.

• $50,000 base salary plus performance-based commission.*
• Additional referral…