Associate Director, Medical Channel

Base pay range

$/yr - $/yr

We are seeking a dynamic Associate Director, Medical Channel to lead and expand our medical division. This individual will drive strategy and execution across brand development and sales, building partnerships with healthcare professionals and organizations to accelerate growth in the medical channel. The ideal candidate is currently operating at the Manager or Senior Manager level and is already delivering results at an Associate Director capacity but without the title.

We’re looking for a hard charger who is hungry for the next step in their career, thrives in a fast‑paced environment, and is eager to make an immediate impact.

• Define and execute the medical channel strategy, balancing both brand-building and sales growth.
• Partner with senior leadership to shape the future of the medical business unit.

• Position the company as a trusted partner in the medical CBD space, specifically around consumer need-states of pain, stress and sleep.
• Drive thought leadership, education, and awareness with healthcare providers and medical institutions.
• Prepare product‑specific materials, and marketing briefs in advance of any product launch.

• Build, lead, and scale sales initiatives across medical accounts.
• Develop key partnerships with medical distributors, clinics, and professional organizations.

• Work closely with product, marketing, and regulatory teams to ensure alignment and compliance.
• Provide insights from the medical channel to influence product innovation and portfolio strategy.

• Recruit, mentor and develop junior team members as necessary, building a pipeline of strong future leaders.

• 10 years of progressive experience in brand management, sales, or commercial leadership, preferably in healthcare, pharmaceuticals, wellness, or adjacent regulated industries.
• Proven track record of driving both brand visibility and revenue growth.
• Strong business acumen with the ability to manage P&L and growth strategies.
• Excellent relationship‑builder with experience engaging medical professionals and decision‑makers.
• Self‑starter with the energy, ambition, and resilience to scale a division in a competitive market.
• Experience in CBD, nutraceuticals, or pharmaceuticals strongly preferred.
• Experience in generating and deploying CME strongly preferred.

• The chance to step into a senior leadership role and make your mark by building and growing the medical division.
• A dynamic, entrepreneurial culture where high performance is recognized and rewarded.
• Competitive compensation, bonus opportunities, and growth potential.

Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401(k) match, short and long‑term disability, flexible PTO, and sick time. Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.

Physical demands and work environment: requires the ability to perform computer‑based tasks, participate in meetings and client visits, travel as needed, and occasionally lift or carry items up to 15 pounds.

We are an Equal Opportunity Employer.

Recruiting for this role ends on 2/28/2026.

Director

Full-time

Health Care Provider

Wellness and Fitness Services