Marketing Policies & Operations Specialist

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

The Marketing Policies & Operations Specialist supports GE Appliances’ commercial policy structure by administering the Cooperative Advertising Program and overseeing Brand UMRP (Unilateral Minimum Resale Price) policies and procedures. This role ensures strong commercial discipline by managing the external vendor responsible for co-op program execution, leading internal policy governance discussions, and delivering data‑driven recommendations to improve program efficiency and compliance. The specialist partners cross‑functionally with Sales, Marketing, Finance, Legal, and Compliance to ensure policies are clearly interpreted, consistently applied, and aligned with GE Appliances’ strategic direction.

Location:

Appliance Park - Louisville, KY (Fully on‑site)

Position

Marketing Policies & Operations Specialist

Location

USA, Louisville, KY

How You'll Create Possibilities RESPONSIBILITIES Cooperative Advertising Program & Vendor Oversight (40%)

• Manage and help administer GE Appliances’ Cooperative Advertising Program, including guidelines, fund tracking, and customer reporting.
• Manage our external vendors responsible for executing the co‑op program, including day‑to‑day oversight, pricing violation for chargebacks, continuous improvement initiatives, and quarterly performance reviews.
• Partner with an external vendor to maintain and monitor the authorized dealer network, ensuring dealer records remain accurate and current, supporting compliance reviews, and coordinating issue resolution for unauthorized activity with internal stakeholders.

Pricing Compliance, Policy Enforcement & Governance (35%)

• Manage the price‑scraping tool vendor and self‑serve compliance platform, overseeing configuration and performance to identify pricing violations, enable automated notifications/escalations, and partner with Finance to ensure accurate chargeback assessments and processing in accordance with established policy.
• Oversee and enforce Brand UMRP policies and procedures, coordinating with Brand, Sales, and Legal, to ensure consistent adherence across all sales channels.
• Lead the internal governing group of cross‑functional team members responsible for interpreting policies and approving policy changes.
• Monitor competitor practices, industry trends, and partner activity related to co‑op programs and retail pricing to support ongoing policy enhancements.

Documentation, SOP Management & Internal/External Communication (15%)

• Maintain and update commercial policy documentation, partner‑facing materials, and resource libraries to ensure clarity and compliance.
• Manage, maintain, and continuously improve Standard Operating Procedure (SOP) documentation, ensuring documents are accurate, version‑controlled, current with policy/process changes, and clearly communicated to all stakeholders.
• Provide policy guidance, training, and support to internal teams and partner organizations.

Reporting, Tools, and Process Improvement (10%)

• Develop tools, templates, dashboards, and processes that improve execution consistency, audit readiness, and reporting quality.

What You'll Bring to Our Team Qualifications

• Bachelor’s degree from an accredited University or College, or relevant work experience
• Minimum of 3 years of experience in commercial operations, marketing operations, channel programs, marketing, pricing, or policy administration.
• Strong analytical and problem‑solving skills with the ability to interpret data and deliver actionable recommendations.
• Excellent verbal and written communication skills, with the…