Marketing & Business Development Systems Manager

Marketing & Business Development Systems Manager

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Hogan Lovells is a leading global law firm with a distinctive market position founded on the exceptional breadth of our practice, on deep industry knowledge, and on our 'one team' worldwide approach. The firm and its management team are actively pursuing a clear vision and strategy designed to take full advantage of Hogan Lovells' distinctive strengths to create valuable solutions for our clients.

Marketing and Business Development (M&BD) is at the forefront of many aspects of the strategy, taking the requisite steps to globalize the department and executing an ambitious program of activity. The global M&BD team is well established and highly regarded and is a great place for ambitious professionals to develop their skills and experience as we support the firm on a wide range of business development, marketing, and client relationship management activities.

• Manage the Global M&BD Systems team in conjunction with an existing Systems Manager based in the UK, reporting to the Global Head of M&BD Operations and Systems
• Oversee the day-to-day operational support and administration of the M&BD systems, which includes:
  • Client Relationship Management (CRM) system:
    Inter Action
  • Email Marketing system:
    Litera Concep
  • Enterprise Relationship Management system:
    Introhive
  • Experience Management system:
    Litera Foundation
• Leading on the roll out and continued development of our global experience management tool, Litera Foundation. This will include:
  • System configuration
  • Integrations (with support from IT and the vendor)
  • Automation of data capture process
  • Global communications
  • Designing and delivering training
• Oversee the provision of user support by the Systems team, ensuring timely and efficient handling of day-to-day support tasks
• Deliver end-user training for all M&BD systems to M&BD, other business teams and lawyers, as needed
• Define and execute an approach for improving data accuracy for all M&BD systems
• Input into plans to leverage technology and AI to improve operational efficiency across M&BD, but specifically utilizing AI within the Systems team and taking advantage of AI embedded in our systems
• Lead our relationships with vendors, alongside IT counterparts, to ensure effective support, upgrades, and contract renewal
• Project manage process improvements for M&BD stakeholders
• Ensure projects are delivered on time, within budget, and meet or exceed stakeholder expectations
• Plan, manage, and deliver solutions that extract value from existing M&BD systems
• Identify and validate the need for new technology to be introduced and create business cases to support change.
• Analyze and articulate stakeholder requirements and advocate for solutions that meet these requirements and contribute to the firm’s overall strategy.
• Create clear and concise plans and documentation that support the CMO and Global Head of M&BD Operations and Systems deliver on their commitments.
• Represent M&BD in technology projects and contribute to wider M&BD projects, as required.
• All members of the firm are expected and encouraged to participate in our global Responsible Business program.
• Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, location, and services.

• Be a solution provider, partnering with stakeholders, project team members, users, vendors, and lawyers to deliver innovative solutions
• Sound grasp of technology concepts relevant to M&BD systems
• Understanding of data concepts and data flows/integration between systems
• Ability to translate technical concepts into business terms and vice-versa
• Excellent problem solving and analytical skills to provide more efficient business processes
• Ability to work well under pressure, prioritize, and balance multiple responsibilities.
• Client-service, delivery, and deadline focused.
• Excellent attention to detail and delivery of high-quality work.
• Exceptional communication and interpersonal skills (written and oral);
  Comfortable with a variety of audiences at all levels of the firm.
• Experience working independently, as well as within cross-functional teams, in a collaborative, professional environment
• Proactive approach to workload planning and solving client requirements
• Proven leadership skills, with the ability to manage and motivate teams to deliver on goals and plans

• Seven (7)+ years of demonstrable experience working with CRM, Marketing Automation, Credential Management, and Data Quality solutions preferred
• Two (2) years in a management/supervisory position preferred
• Knowledge of Inter Action CRM, Litera Concep, Introhive ERM, Litera Foundation, Microsoft CoPilot and other developing AI solutions
• Experience working with a large law firm or professional services organization preferred
• Bachelor’s degree required, and post-graduate qualifications (e.g., MBA)…