VP Marketing & Technology

VP of Marketing & Technology (Digital Marketing + IT Leadership)

Louisville, KY Base Salary : $,000 + 20% bonus based on sales and profit performance

Allegiance Staffing is recruiting for a rapidly growing company in the agricultural marketing and equipment advertising industry. We are hiring a VP of Marketing & Technology to lead digital marketing strategy and oversee technology / IT initiatives, driving measurable growth through SEO, paid media, CRM, analytics, automation, and digital transformation.

This is a senior leadership opportunity for a data‑driven, hands‑on leader who can build high‑performing teams and improve both marketing performance and business systems.

• Lead and develop Marketing and Technology teams to execute integrated digital strategies
• Drive lead generation, conversions, and customer engagement using data‑driven marketing
• Improve SEO, website performance, and online participation through paid search, paid social, email, and content strategy
• Oversee new digital tools, CRM enhancements, marketing automation, AI efficiencies, and user experience improvements
• Build dashboards and reporting; improve ROI through analytics, attribution, and automation
• Maintain consistent brand messaging across channels and campaigns
• Ensure IT systems are secure, efficient, and aligned with company goals
• Support Sales with presentations, advertising strategy, and occasional customer visits
• Recruit, mentor, and retain marketing and IT talent
• Travel to customer sites and trade shows as needed
• Report directly to executive leadership

• Bachelor's degree in Marketing, Information Systems, Business, or related field
• 10+ years of progressive leadership in marketing, technology, and / or digital transformation
• 5+ years in senior management
• Experience leading cross‑functional teams with measurable results
• Strong knowledge of digital marketing, SEO, analytics, customer acquisition, and conversion optimization
• Experience managing IT teams (software developers / programmers and system administrators)
• Agriculture or agribusiness experience preferred but not required
• Strong communication, leadership, and strategic planning skills

• High‑visibility role with direct impact on revenue and growth
• Lead both Marketing and Technology in a fast‑growing organization
• Opportunity to modernize systems and build scalable digital strategies

Apply today to be considered for this VP-level opportunity in Louisville.

Keywords : VP Marketing, Vice President Marketing, Marketing Technology, Digital Marketing, SEO, Paid Search, PPC, Paid Media, CRM, Marketing Automation, Analytics, Attribution, Digital Transformation, IT Leadership, Technology Director, Agribusiness, Agriculture Marketing.