Manager Customer Data Enablement

The Manager, Customer Data Enablement builds trusted customer data capabilities that support relevant and measurable customer experiences. This role connects business strategy with the data platforms and governance practices needed to improve customer profiles, enable responsible personalization, and make data more usable across the organization. The Manager serves as the business owner for customer data enablement and compliance, establishing standards that strengthen data quality, identity resolution, audience activation, and adherence to applicable privacy and communication requirements.

Lead efforts to build a trusted, wholistic customer view by connecting customer and other relevant data across retail and digital touchpoints.

Partner across the organization to translate customer-data opportunities into scalable capabilities across customer data, communications, loyalty, and related platforms.

Define identity resolution practices that improve the reliability of unified customer profiles.

Monitor match rates and deduplication performance to evaluate the quality and overall health of customer profiles.

Own the business implementation of consent management capabilities in partnership with Legal, Privacy, Information Security, Technology, and channel owners to maintain appropriate oversight.

Establish and enforce customer-data privacy guardrails that address CCPA/CPRA requirements and the responsible use of email, text messaging, cookies, pixels, tags, and similar tracking technologies.

Develop customer-data standards and stewardship practices that promote data quality, clearly defined ownership, and responsible use across the organization.

Lead customer data stewardship activities that support compliance across retail touchpoints.

Partner with Marketing and eCommerce teams to develop customer audiences and personalized journeys.

Serve as the primary liaison between product teams and business leaders when translating operational goals into scalable data architecture and platform requirements.

Establish performance measures that provide visibility into data quality, customer-profile health, compliance, and enablement outcomes.

Identify opportunities to improve customer-data processes and controls while increasing the effectiveness of supporting platforms and business practices.

Lead and develop the team through effective staffing, coaching, performance management, and professional development.

Manage technology vendors and internal partnerships to ensure projects are delivered within established scope, schedule, and budget expectations.

Provide guidance on customer-data policies, standards, and compliance requirements to help stakeholders resolve complex issues and take appropriate action.

Manage special projects and ad hoc analytical initiatives assigned by senior leadership.

Perform all other duties as assigned.

Bachelor’s degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.

Four or more years of experience in marketing analytics, business intelligence, data analytics, data governance, product management, or a related discipline.

Demonstrated success enabling business teams to use customer data effectively.

Proven ability to lead, coach, and develop team members.

Working knowledge of Customer Data Platforms, journey-building tools, analytics applications, and Master Data Management solutions such as Uniphore, Hightouch, Adobe Experience Platform, Reltio, or Informatica.

Understanding of customer identity resolution, data-quality management, matching, deduplication, and golden-record principles.

Knowledge of data governance and stewardship practices that support quality,…