Marketing Director

Description

We are seeking an experienced and results‑driven Marketing Director to lead our marketing efforts at a personal injury law firm. As the Marketing Director (Under the direction and supervision of the CEO and CGO) you will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive client acquisition, and foster client loyalty. Your creativity, strong leadership abilities and deep understanding of the KPI's will be essential in driving the firm's marketing success.

At Isaacs & Isaacs, we obtain rewarding job fulfillment from helping those that need the best legal care. The work we do matters. We truly have an outstanding team that cultivates the best customer care through an environment of family.

For 30 years, the attorneys of Isaacs & Isaacs have fought for injured victims in the states of Kentucky, Indiana, and Ohio. With over $2 BILLION collected for clients, Darryl Isaacs and the Isaacs team continue to call out big insurance companies, businesses, and individuals looking to make money off of victims injured in car crashes, truck accidents, commercial vehicles accidents, and wrongful death cases.

We cannot undo the incident, but we can do everything in our power to make people whole in the eyes of the law by demanding justice and fair compensation.

Our firm grows through the leads we generate and the clients we convert—plain and simple. The Marketing Director will keep a constant pulse on every marketing lever, pushing performance to its highest potential and keeping us steps ahead of our competitors. We need someone who lives for lead generation and finds excitement in driving continuous growth.

• Execute comprehensive marketing strategies to grow the firm’s brand and attract clients within the personal injury practice areas.
• Set measurable marketing goals and KPIs that align with the firm's business objectives.
• Hawk‑like eye on leads that are coming through the funnel and sign‑ups.

• Oversee the management of digital and social advertising on a daily basis.
• Manage the process of organic content marketing including SEO, AI Search results, social media, email marketing, and content marketing.

• Develop and implement strategies to generate high‑quality leads through various channels such as search engine optimization, paid advertising, and referral programs.
• Manage 3rd party lead generation vendors.
• Ongoing and open dialogue with the Director of Call Center & Telephony on feedback from the leads that marketing brings in and the feedback from Intake Specialist.

• In collaboration with firm leadership, develop and manage the marketing budget and ensure resources are allocated effectively to maximize impact.
• Ensure tracking metrics are set up across all platforms and used properly within the marketing department and intake team. Including, but not limited to tracking phone numbers and UTM codes within our CRM.
• Collaborate with internal and external teams in order to build out visuals in firm‑wide dashboard.

• Oversee the development and execution of branding initiatives to ensure consistency across all marketing materials, digital platforms, and communications.
• Manage the firm’s public image, ensuring that messaging reflects the firm’s values, mission, and legal expertise.
• Oversee the brand development and image of firm founder, Darryl Isaacs.
• Oversee the firm’s reputation management and online reviews.

• Oversee traditional media placement to ensure effective ad placements and campaigns within each market.
• Develop and execute community outreach initiatives and sponsorship opportunities to increase brand awareness.
• Represent the firm at community events.

• Lead, mentor, and develop the marketing team to achieve high performance and meet marketing goals.
• Collaborate with internal departments, including legal staff, intake department and management, to…