Brand Manager - Elijah Craig

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G&A Analyst Louisville, KY, US

4 days ago Requisition

This is an office based position with a base location in Louisville, KY.

The Brand Manager is responsible for strategy development, brand planning and marketing program development, including advertising, point of sale, public relations, new product development and packaging, for Elijah Craig. This position includes significant analysis of sales and industry data and is directly responsible for the brand marketing budget and tracking.

• Lead and manage strategy development and brand positioning for assigned brands, including assessment of target audience opportunities, pricing and new product development
• Lead annual planning for each of the assigned brands, including analysis of past year performance and developing volume and profit forecasts and marketing plans for year ahead
• Manage volume, profit and budget performance throughout the year, making plan adjustments as necessary
• Work with outside agencies and internal creative services team to develop the tools necessary for executing the brand plans. This includes advertising and public relations strategies and plans, development of advertising campaigns, media schedules, sponsor ships, sweepstakes, web design, digital activation and point of sale.
• Work cross functionally with sales organization to develop pricing strategies, volume forecasts, trade spending budgets and to ensure successful implementation of programs
• Work cross functionally with production organization to coordinate forecasting trends, new product development, and special packaging and package changes.
• Initiate market research studies and analyze their findings
• Coordinate and/or participate in major promotional activities, sponsor ships and trade shows