Americas Consulting Relationship Marketing Leader, Associate Director

Americas Consulting Relationship Marketing Leader, Associate Director

Location:

Anywhere in Country

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

• Lead strategic relationship development and management with tier‑1 universities including MIT, Harvard, and other prestigious institutions
• Design and execute comprehensive university engagement strategies that enhance EY's brand visibility, talent pipeline, and thought leadership positioning
• Collaborate with university research centers, business schools, and innovation labs to create co-branded content, research initiatives, and executive education programs
• Manage university-specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events

• Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts
• Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc)
• Create and manage a robust content library including research reports, case studies, POV pieces, and data-driven insights that consulting professionals can deploy during analyst interactions
• In support of our global AR team, coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning
• Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities

• Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies
• Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts
• Coordinate cross‑alliance campaign development, ensuring EY Consulting's unique value propositions are effectively integrated into broader alliance marketing initiatives
• Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging

• Drive thought leadership positioning through strategic content development and executive visibility programs
• Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination
• Monitor competitive landscape and market trends to identify brand positioning opportunities and threats
• Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking

• Master’s degree in marketing, Business Administration, Communications, or related field; MBA preferred
• Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles
• Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners
• Proven track record of developing and executing comprehensive content strategies that drive business outcomes
• Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies
• Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization
• Exceptional interpersonal and relationship-building skills with ability to engage effectively with C‑suite executives, academic leaders, and industry analysts
• Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives
• Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics
• Excellent written and verbal communication skills with ability to…