Global Associate Marketing Manager -Jack Daniels Tennessee Whiskey

Global Associate Marketing Manager
-Jack Daniels Tennessee Whiskey

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

The Global Associate Marketing Manager is accountable for the creation, management, and evaluation of highly innovative global brand-building programs. This role embraces the belief that inclusion and collaboration lead to better results. You will partner with agencies, brand market leaders, cross-functional teams, and senior stakeholders to lead, support, and influence the development of “best in class” brand platforms, campaigns, and programs.

This role will steward impactful point-of-sale (POS) driven by brand positioning and distinctive assets and will also play a crucial part in strengthening the brand's meaningful difference through global campaign rollouts, on-premise strategy, and key passion points.

What You Can Expect:

Global Brand & Portfolio Management

Lead the on-going management of Global online brand education, including managing the agency in enhancing current and developing new content work streams.

Partner with the Global Portfolio & Strategy team to support new product launches and packaging changes, including the development of creative & communications assets & tools to ensure successful launches.

Partner with the Global Portfolio & Strategy team on the gift approval process, providing oversight on labels, packaging and gift offerings ensuring creative compliance with Global Brand Guidelines.

Global Brand Communications

Partnership with Sr. Global Marketing Manager to lead Global creative & communications development delivering best-in-class assets across the portfolio.

Partner with Sr. Partnerships Manager on management of Global McLaren partnership, including creative asset development, innovation & packaging and activation playbooks.

Partnership with the Global Communications team to develop best-in-class creative and communications strategies for Jack Daniel’s Squires Program, driving new membership and maintaining loyalty.

Lead Global creative adaptation support with respective agencies.

Oversee Global Asset Management ensuring all Global Jack Daniel’s assets are up-to-date and easily accessible for markets on internal asset platforms.

Support Global Communications Manager on Jack Daniel’s internal website management, ensuring Global marketing materials and tool kits are up-to-date.

In partnership with the Global Licensing team, ensure brand equity and relevance are appropriately balanced across all licensed merchandise.

Lead the on-going management of internal…