Product & Segment Marketing Manager-Insurance

Overview

Seek Now is transforming how insurance carriers see, assess, and act on property data. As we expand our technology and services platform, we’re seeking a Manager, Product & Segment Marketing – Insurance to lead the go-to-market strategy and execution for our largest and most strategic vertical.

This is a high-impact, fast-moving role
. You’ll own the strategy, positioning, and marketing execution for the insurance segment - translating our capabilities into clear, differentiated value for carriers and adjusters. You’ll move quickly, think commercially, and deliver in hours, not weeks, to stay ahead of the market and competition.

• Own the end-to-end marketing strategy for the Insurance vertical
  , from market positioning and differentiation to campaign activation and enablement.
• Translate complex product and service offerings into simple, compelling value propositions that resonate with carriers, adjusters, and claims leaders.
• Lead competitive intelligence and market analysis
  ; synthesize insights into actionable strategies for Product, Sales, and the Executive team.
• Conduct ongoing market research to identify trends, emerging needs, and innovation opportunities; feed insights into product roadmaps and GTM planning.
• Lead Product Advisory Groups
  with carrier executives and adjusters to validate new offerings and strengthen strategic relationships.

• Develop and own narratives that clearly define Seek Now’s competitive advantage as the leading Property Intelligence Platform for insurers.
• Partner with the Content & Thought Leadership Specialist to produce compelling case studies, whitepapers, and point-of-view pieces that elevate our industry leadership.
• Drive creation of The Seek Now Way—standards and best practices that shape the future of property intelligence and claims innovation.

• Develop high-quality marketing assets end-to-end, including case studies, whitepapers, blogs, webinars, and executive decks.
• Use AI tools to accelerate research, writing, and iteration—delivering professional-quality content at speed and scale.
• Collaborate with design and brand teams to ensure every piece reflects Seek Now’s standards for clarity and credibility.

• Partner closely with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to execute full-funnel campaigns that drive:
• New logo acquisition (with Demand Gen)
• Account expansion (with Customer Marketing)
• Thought leadership visibility (with Brand & Field)
• Build and run Account-Based Marketing (ABM) programs targeting top carriers and strategic growth accounts.
• Serve as the marketing lead and day-to-day partner for the Insurance Sales team
  , co-leading strategy sessions, aligning pipeline priorities, and ensuring marketing supports revenue objectives.
• Provide marketing enablement and content support for enterprise pursuits, renewals, and key product launches.

• Define KPIs for vertical performance, content engagement, and pipeline growth.
• Track campaign results and continuously refine strategy based on performance data.
• Partner with Marketing Ops to maintain full funnel visibility and reporting across the insurance segment.

• Increased pipeline and revenue growth within the insurance vertical.
• Expanded share of wallet across Tier 1 and Tier 2 carriers.
• Clear market differentiation supported by strong thought leadership.
• Consistent delivery of high-quality, on-brand content at pace.
• Seamless alignment between Marketing and Sales, driving measurable ROI.

• 4+ years in B2B marketing, preferably in Insurance, Insur Tech, or SaaS serving carriers or adjusters.
• Proven success in product marketing, segment marketing, or ABM.
• Deep understanding of insurance carrier workflows (claims, inspections, estimates, adjuster enablement).
• Exceptional storytelling and communication skills—able to translate technical concepts into business outcomes.
• Demonstrated ability to move fast, iterate quickly, and deliver in tight cycles.
• Strong collaboration skills across Product, Sales, and…