Product Marketing Manager - TrainHeroic

Company Information

Join the Team Powering the World’s Most Driven Athletes and Coaches

At Train Heroic, we’re on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school power lifting programs and garage gyms around the world. Our platform blends cutting‑edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits.

If you’re passionate about sport, human performance, and creating tech that makes a real‑world impact, you’ll thrive here.

As part of the Peaksware portfolio, consisting of brands like Training Peaks, Make Music, Alfred Music, Train Heroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

As Product Marketing Manager, you are part of a cross‑functional team responsible for strategic marketing initiatives for the company. This comprehensive role’s primary focus is to communicate the product’s value to the target market and includes daily interaction & collaboration with various teams across the organization.

In close collaboration with the Product, Brand & Social Media, Design, Growth Marketing, Partnerships, UX, and other members of the Marketing team. The Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key company initiatives, and product launches to increase the value, visibility, and performance of our products in the market. Through cross‑functional collaboration, in‑depth product knowledge of the products and customers, the Product Marketing Manager develops and executes strategies to maximize exposure and adoption of products within the target market.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

• Product Value Proposition:
  Connect product features and releases to the value and benefits it provides the customer, unlocking the emotional connect to the brand and product.
• Full Lifecycle Marketing:
  Launch new products and features as well as driving existing features with clear value props and adoption strategy.
• Positioning & Messaging:
  Craft compelling narratives, messaging frameworks, and positioning maps tailored to target specific audiences (e.g., coaches, athletes, training organizations).
• Customer & Market Insights:
  Guide messaging and targeting through platform data and customer research.
• Cross‑Functional Alignment:
  Collaborate & align with cross‑functional teams including Product, Brand & Social Media, Design, Growth Marketing, Partnerships, and UX to guide projects and campaigns to success.
• Understand the competitive landscape:
  Be an expert on our competition and how they are positioned. Participating in customer research and interviews, as well as attending trade shows and events, may be required.
• Internal Stewardship:
  Be the voice of the customer helping to drive the long‑term direction while also championing internal product adoption & engagement.
• Perform other duties as assigned.

• 4+ years of experience in B2B marketing, ideally with a SaaS based company.
• Passionate about crafting and delivering impactful marketing campaigns to a global B2B & B2C audience.
• Background in and/or personal passion for the strength & conditioning industry.
• Proven success leading GTM plans for product launches or major initiatives and then carrying through to long‑term product lifecycle marketing.
• Strong understanding of B2B SaaS marketing, product positioning, and sales processes.
• Exceptional organizational, project management, and communication skills.
• Must be able to proactively prioritize, manage, and complete (on‑deadline) multiple projects simultaneously within time constraints.
• Must possess very strong writing,…