Brand Manager – Media & Local Store Marketing

Description

Job Title: Brand Manager – Media & Local Store Marketing

Location: Corporate

Department: Marketing

FLSA Status: Exempt

Reports To: CMO

About Us: Since 1969, Long John Silver's has been dedicated to a single mission: to create treasured moments through high-quality food and bell-ringing service. Guided by our vision to be the world’s favorite seafood restaurant, we empower our people to bring this to life every day through our shared PIRATE values:
People First, Integrity, Recognition, Accountability, Teamwork, and Excellence.

The Brand Manager, Media & Local Store Marketing is responsible for leading the planning, execution, and optimization of Long John Silver’s national and local media investments. This role serves as the primary liaison between the brand, media agency, and franchise partners to ensure media dollars are deployed effectively, efficiently, and in alignment with brand strategy and business objectives. This position combines strategic media planning, financial stewardship, and franchise partnership to help drive traffic, support restaurant performance, and strengthen brand presence across markets.

• Serve as the day-to-day lead for the media agency relationship, ensuring strong partnership, accountability, and performance.
• Collaborate with the media agency to develop and execute best-in-class national and local media plans across channels including linear TV, CTV, radio, out-of-home, digital, paid social, print, and emerging platforms.
• Support annual media planning, investment strategy development, and in-flight optimization discussions.
• Ensure media plans align with brand priorities, promotional calendars, and key business initiatives.

• Manage national and local media budgets, including forecasting, pacing, and reconciliation.
• Track store openings and closings and adjust media budgets and market allocations accordingly.
• Track, review, and process media invoices in partnership with finance to ensure accuracy and timely payment.
• Maintain visibility into planned versus actual spend and support end-of-period budget reporting.

• Serve as a consultative partner to franchisees, providing guidance on local marketing plans, media execution, and best practices.
• Support franchise participation in national and regional media programs.
• Develop and maintain local store marketing calendars, tools, and resources.
• Plan, manage, and evaluate print coupon drops, including targeting, timing, and coordination with promotional strategies.

• Monitor and analyze media performance metrics, including reach, frequency, CPMs, and available ROI indicators.
• Partner with the media agency and internal teams to identify optimization opportunities.
• Translate performance insights into actionable recommendations to improve media effectiveness.

• Partner closely with brand marketing, digital, operations, and finance teams to ensure seamless campaign execution.
• Coordinate media timing and support for new product launches, limited time offers, and seasonal promotions.
• Support internal communication and alignment related to media plans and calendars.

• Bachelor’s degree in marketing, Business, or a related field.
• 3–5+ years of experience in media planning, brand management, or local store marketing; QSR, franchised, or multi-unit retail experience preferred.
• Proven experience managing media agencies and multi-channel media budgets.
• Strong financial acumen with attention to detail and accuracy.
• Experience working with franchisees or field teams strongly preferred.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.

Other Duties
. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

Physical Demands/Work Environment
. Work is…