More jobs:
Marketing Programs Manager; B2B/SaaS
Job in
Lowell, Middlesex County, Massachusetts, 01856, USA
Listed on 2025-12-20
Listing for:
JMD Technologies Inc.
Full Time
position Listed on 2025-12-20
Job specializations:
-
IT/Tech
Digital Marketing
Job Description & How to Apply Below
Demand Generation Programs Manager
Location: Greater Lowell Area, MA (Hybrid 2 days onsite)
Employment Type: Contract
Status: Accepting Candidates
About the roleThis role owns and executes B2B SaaS demand generation programs that drive pipeline growth and measurable business impact. You will partner closely with marketing, sales, and operations teams in a highly automated, metrics-driven environment.
Key Responsibilities- Lead end-to-end demand and lead generation programs across email, webinars, direct mail, and ABX/ABM
- Plan, execute, and optimize multi-channel campaigns to drive qualified pipeline
- Manage campaign execution using marketing automation platforms and CRM systems
- Define success metrics, track performance, and report on ROI and funnel impact
- Apply strong positioning and messaging principles to improve engagement and conversion
- 5+ years of B2B SaaS demand generation or lead generation experience
- Hands‑on experience with marketing automation tools (Eloqua preferred) and Salesforce
- Strong metrics orientation with a track record of achieving measurable goals
- Excellent written communication skills
Estimated hourly range: $42.00/hr - $45/hr (W-2)
Final rate within this range will be based on skills, experience, and interview results
Seniority levelMid‑Senior level
Job function- Project Management and Information Technology
- IT Services and IT Consulting
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