Senior Analyst – Financial Services Direct Mail Marketing Analytics

## Senior Analyst – Financial Services Direct Mail Marketing Analytics Apply:
USA
- Remote
- Pennsylvania:
Full time:
Posted Today:
R1132743
*
* Job Description:

** We are seeking an experienced
** Senior Analyst – Financial Services Direct Mail Marketing Analytics
** professional to join our dynamic team.  The ideal candidate will possess a strong quantitative background, and the ability to translate business problems into scalable analytical solutions. This individual will work closely with cross-functional and client teams.

** Key Responsibilities
*** Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value
* Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix
* Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns
* Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies
* Develop, implement, and maintain statistical and machine learning models using Python and SQL (Google Big Query preferred)
* Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists
* Create Tableau dashboards and automated reporting to track campaign metrics and KPIs
* Write efficient SQL queries and build data transformation pipelines to prepare customer and campaign data for analysis
* Ensure data quality, harmonization, and compliance across analytical projects per financial services regulations (GLBA, FDIC, TCPA, CAN-SPAM, GDPR)
* Design and maintain data models that support real-time and historical campaign analysis
* Stay current on industry trends in marketing analytics, machine learning, and AI
* Mentor junior analysts and contribute to knowledge sharing initiatives  
** Required
* ** Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field
* 4+ years of experience in analytics, data science, or marketing analytics in financial services or related industry
* Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling
* Proficiency in SQL (Google Big Query strongly preferred) and Python
* Advanced knowledge of statistical techniques: regression analysis, segmentation, propensity modeling, and experimental design
* Experience with Tableau or similar data visualization tools
* Strong analytical problem-solving skills and working knowledge of financial services compliance requirements  
** Preferred
* ** Experience with financial services products (banking, insurance, credit)
* Familiarity with marketing mix modeling (MMM) or multi-touch attribution
* Background in A/B testing and experimental design
* Knowledge of regulatory requirements (GLBA, TCPA, CAN-SPAM, GDPR)  At dentsu, we believe great work happens when we’re connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day.

The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.  

The annual salary range for this position is…