Vice President of DTC Sales; Hybrid

Position: Vice President of DTC Sales (Hybrid)
Connect America and our family of brands, including Lifeline, have helped aging individuals and at-risk populations live safely and independently in their homes for more than 40 years. As North America’s largest independent provider of connected care, we deliver a growing portfolio of innovative technologies that help bridge the gap between healthcare providers, individuals, and their care partners. Our easy-to-use solutions support health and safety in a way that leads to enhanced quality of life, earlier interventions, reduced hospitalizations, and peace of mind for an estimated 10 million lives every year.

Together, we are enabling independence and redefining the global home healthcare market. Connect America has been recognized as one of Philly Happening’s Best Places to Work. Our award-winning customer service team has received the Best Service Award from Today’s Caregiver. In addition, our healthcare division was named Top Ten Home Healthcare Solutions Provider in 2019 & 2020.At Connect America, we treat all our customers and team members ethically and respectfully, creating relationships built on trust.

We work as supportive team members, developing customer solutions in a collaborative manner. If you are a dedicated, compassionate team player, come be a part of an organization that makes a positive difference in the lives of those we serve.

Our headquarters are located close to the city of Philadelphia, in Bala Cynwyd, PA. Learn more at .Purpose Connect America is seeking a results-driven VP of DTC Sales to lead our direct to consumer (DTC) sales organization, spanning inbound conversion and outbound acquisition and follow-up. This leader will own end-to-end sales performance in a high-volume phone environment, combining rigorous funnel management, coaching systems, and operational discipline with modern lifecycle selling (activation → engagement → upsell/retention).This

role partners closely with Marketing, Customer Service, Product, Analytics, and Operations to improve conversion rates, reduce early churn, and increase customer lifetime value through better offer strategy, timing of outreach, and execution excellence.

Inbound sales performance, from calls answered through conversion and revenue per call Outbound sales production and effectiveness, including dial productivity, contact rate, and conversionA repeatable sales performance engine built on coaching, QA, and disciplined execution

Revenue growth through improved lifecycle selling, including post-activation engagement and upsell

Key Responsibilities Lead Inbound & Outbound Sales Execution Own weekly and monthly performance targets across inbound and outbound sales channels

Manage daily operating cadence including huddles, performance reviews, and issue escalation

Align staffing, scheduling, and capacity models to demand and conversion opportunities

Establish clear expectations for schedule adherence, readiness time, dialing activity, and sales quality

Build a Scalable Performance and Coaching System Implement structured coaching using call reviews, QA standards, and script adherence

Develop frontline sales managers and team leads to drive consistent execution

Partner with Training and Quality teams on onboarding, certification, and continuous improvement

Raise the performance floor while scaling best practices from top performers

Optimize Lead, Dialer, and Channel Strategy Own outbound strategy including lead segmentation, prioritization, and pacing

Partner with Operations and Technology on dialer configuration and call routing strategy

Improve contact and connect rates through experimentation and data-driven tuning

Collaborate with Marketing on campaign performance, messaging, and routing logic

Drive Lifecycle Selling and…