Social Media Marketing Manager

Content & Social Media Marketing Manager
£40,000 per annum + 10% Performance-Related Pay (PRP)
Lowestoft, Suffolk (Hybrid – 3 days remote / 2 days office)
Permanent, Full-Time

Overview
We are working with a leading care provider to recruit an experienced Content & Social Media Marketing Manager to lead and evolve their digital content and social media activity across multiple service locations.

This is a performance-focused role where success is defined by measurable commercial outcomes rather than engagement metrics alone. The successful candidate will be responsible for shaping and delivering a cohesive, ROI-driven social media strategy that directly supports lead generation and occupancy growth across a multi-site operation.
This role would suit an experienced agency professional or in-house digital marketer who is ready to take full ownership of strategy and execution within a single, purpose-led organisation.

Key Responsibilities
Strategy & Leadership

Review and refine the current social media and content approach across multiple brands and locations
Develop and implement a scalable, results-driven social media strategy aligned with wider business objectives
Take ownership of organic social output across corporate and local-level channels

Performance & Commercial Focus

Drive measurable outcomes including enquiries, conversions, and cost efficiency
Optimise campaigns based on performance data, attribution, and ROI insights
Ensure all activity contributes to wider lead generation and occupancy targetsCollaboration

Work closely with digital, web, and creative teams to deliver integrated campaigns
Support consistent messaging across paid, organic, and website channels
Contribute to campaign planning and execution across multiple service areas

Reporting & Analytics

Use social and marketing analytics tools (e.g. Sprout Social, Hootsuite, Salesforce Marketing Cloud or similar) to track performance
Produce clear, insight-led reporting at both local and corporate level
Present findings and recommendations to senior stakeholders

Content & Brand Delivery

Develop engaging and compliant content tailored to sensitive care environments
Ensure all communications meet regulatory requirements and uphold brand standards
Maintain a consistent tone of voice across all platforms
About You
The ideal candidate will bring:

A proactive, self-starting approach with the ability to work independently
Strong commercial awareness and a clear understanding of digital performance metrics (CPA, CTR, attribution, etc.)
Experience in an agency or fast-paced in-house marketing environment
Confidence working with data to inform strategy and demonstrate impact
The ability to create empathetic, audience-appropriate content for sensitive subject areas
Benefits

£40,000 base salary
10% performance-related bonus
Hybrid working (3 days remote, 2 days office-based in Lowestoft)
Private healthcare
Employee Assistance Programme
Retail and lifestyle discount scheme (including Blue Light Card reimbursement)
Additional holiday allowance based on length of service (up to 5 extra days)
Paid DBS check
Structured onboarding and training
Ongoing career development opportunities
Wellness and employee support initiatives

How to Apply

To be considered, applicants must provide:

A CV
A cover letter or portfolio link outlining a recent social media or content campaign, including:
Strategy and execution approach
Tools used for tracking performance
Clear commercial outcomes (e.g. leads, conversions, ROI, CPA improvements)
Applications without evidence of measurable commercial impact will not be progressed.

Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy