Social Media Marketing Manager

Overview

We are working with a leading care provider to recruit an experienced Content & Social Media Marketing Manager to lead and evolve their digital content and social media activity across multiple service locations.

This is a performance-focused role where success is defined by measurable commercial outcomes rather than engagement metrics alone. The successful candidate will be responsible for shaping and delivering a cohesive, ROI-driven social media strategy that directly supports lead generation and occupancy growth across a multi-site operation.

This role would suit an experienced agency professional or in-house digital marketer who is ready to take full ownership of strategy and execution within a single, purpose-led organisation.

• Strategy & Leadership

  Review and refine the current social media and content approach across multiple brands and locations

  Develop and implement a scalable, results-driven social media strategy aligned with wider business objectives

  Take ownership of organic social output across corporate and local-level channels

• Performance & Commercial Focus

  Drive measurable outcomes including enquiries, conversions, and cost efficiency

  Optimise campaigns based on performance data, attribution, and ROI insights

  Ensure all activity contributes to wider lead generation and occupancy targets

• Collaboration

  Work closely with digital, web, and creative teams to deliver integrated campaigns

  Support consistent messaging across paid, organic, and website channels

  Contribute to campaign planning and execution across multiple service areas

• Reporting & Analytics

  Use social and marketing analytics tools (e.g. Sprout Social, Hootsuite, Salesforce Marketing Cloud or similar) to track performance

  Produce clear, insight-led reporting at both local and corporate level

  Present findings and recommendations to senior stakeholders

• Content & Brand Delivery

  Develop engaging and compliant content tailored to sensitive care environments

  Ensure all communications meet regulatory requirements and uphold brand standards

  Maintain a consistent tone of voice across all platforms

The ideal candidate will bring:

• A proactive, self-starting approach with the ability to work independently
• Strong commercial awareness and a clear understanding of digital performance metrics (CPA, CTR, attribution, etc.)
• Experience in an agency or fast-paced in-house marketing environment
• Confidence working with data to inform strategy and demonstrate impact
• The ability to create empathetic, audience-appropriate content for sensitive subject areas

• £40,000 base salary
• 10% performance-related bonus
• Hybrid working (3 days remote, 2 days office-based in Lowestoft)
• Private healthcare
• Employee Assistance Programme
• Retail and lifestyle discount scheme (including Blue Light Card reimbursement)
• Additional holiday allowance based on length of service (up to 5 extra days)
• Paid DBS check
• Structured onboarding and training
• Ongoing career development opportunities
• Wellness and employee support initiatives

To be considered, applicants must provide:

• A CV
• A cover letter or portfolio link outlining a recent social media or content campaign, including:
• Strategy and execution approach
• Tools used for tracking performance
• Clear commercial outcomes (e.g. leads, conversions, ROI, CPA improvements)

Applications without evidence of measurable commercial impact will not be progressed.

Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy