Associate Director - Athletics Creative Content Producer

Plan and develop daily business functions for various departments within the athletic organization. Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.

About the University:

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School.

The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.

About Lubbock:
Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas.

Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College:

Texas Tech Athletics has a commitment to serving and working with diverse populations and demonstrated alignment with the University’s strategic priorities and values-based culture.

Major/

Essential Functions:

This position develops and executes creative content for assigned athletic programs. The incumbent organizes, creates, designs, and executes a variety of complex video content to market program appeal and implements social media marketing and recruiting strategies to elevate the Texas Tech Athletics brand.

• Handle production needs from start to finish of original video content to utilize across multiple digital, broadcast, and in-venue platforms.
• Prepares complex, high-profile video-based content from conception to delivery of the final product.
• Utilizes technical and creative knowledge to advance brand identity through video content.
• Organizes, creates, designs, and executes a variety of video content. This includes but is not limited to the following:
  
  - Promotional videos
  - Hype videos
  - Recruitment videos
• Responsible for post-production workflow will be handled exclusively through the Adobe Creative Cloud.
• Responsible for contributing to Creative Solutions content ideation and development.
• Produces athletic teams’ vlog series.
• Collaborate with the communications, marketing, and creative staff to develop a cohesive message, branding, and strategy for all Texas Tech Athletics' social media accounts.
• Applies artistic vision to capture the content of athletes during sporting events.
• Stays abreast of current projects and publications, as necessary, to produce appropriate marketing materials.
• Explore emerging spaces and platforms that can be used to elevate the Texas Tech Athletics brand.
• Utilizes social media for recruiting and marketing campaigns.
• Research and develop innovative techniques related to video production to ensure cutting-edge practices for the athletic department.
• Collaborate with the external operations team to conceptualize, create, and distribute strategic and cutting-edge content.
• Comply with all the NCAA, Big 12, and Texas Tech University rules, regulations, and policies.
• Performs similar or related duties as assigned or required.

Required Qualifications:

Bachelor's degree in a related field…