Physician Liaison

FYZICAL Therapy & Balance Centers is seeking a full-time Physician Liaison to join our team at our Lubbock, TX, location! The Physician Liaison works closely with our clinical team and is a brand ambassador to the community who will call upon local physicians to build a relationship and prospect referral leads to grow the patient referral base. This position is essentially a combination of sales and public relations through strategically promoting the clinics’ services and treatments while strengthening our reputation in the community.

The FYZICAL Liaison is responsible for overseeing a designated territory of physicians and medical clinics.

The Physician Liaison is critical for the success of a clinic. The Liaison not only strives to increase patient referrals and to strengthen relationships with providers and their staff, but as a community‑facing representative provides prospective patients and the community with a first impression of our brand. The Physician Liaison works to cultivate positive, open and helpful relationships among community practices, medical staff and providers alike while managing feedback and strengthening our reputation.

The Liaison is essentially the bridge between our clinic and the referring offices and our broader community.

• Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams.
• Develops and implements specific outreach, relationship building and marketing plans to meet goals.
• Exhibits excellent time management, organization and communication skills and thrives in a fast‑paced environment.
• Analyzes referral data, checks DMR daily and facilitates marketing campaigns.
• Utilizes certain templates and programs for tracking and lead management.
• Builds strong business relationships with local community organizations and businesses.
• Works collaboratively with other system functions that interact with physician offices, including hospital medical affairs, outbound referral systems, provider recruitment, and provider resources.
• Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow‑up visits, emails and phone calls.
• Uses research‑based methods and implements strategies to build awareness and trust.
• Identifies referral sources (target audiences).

• Bachelor’s degree in Marketing/Communications, Business Administration or Healthcare preferred, but not required.
• Recent and direct experience working in a communications position within a sales or marketing environment may substitute for education and/or experience requirements.
• Valid driver’s license; daily driving is a job requirement.
• Willing to travel within an assigned territory.
• Must provide own vehicle; mileage reimbursement will be covered.
• Strong organizational and time‑management skills.
• Fluency in computer programs.
• Effective oral and written communication skills.