Field Operations Director

Field Operations Director Position detail Role title

Field Operations Director

Commercial / Field Operations and Supply Generation

Field-based across Complete Farmer operating territories, with extensive travel to regional offices, grower communities, commercial farms, aggregation points and fulfilment centres

Director / Head-of-Function level; final internal grade and band subject to the approved job-grading framework

Chief Commercial Officer

Regional Commercial Managers, Commercial Operations Manager(s) and Crop Sourcing Manager

Build and execute a reliable, scalable and competitively priced supply portfolio that meets Complete Farmer's approved crop, volume, timing, quality, traceability and unit-economics requirements across every operating territory.

• Translate the company strategy, approved buyer-demand plan, crop priorities and financial guardrails into an annual and quarterly field supply strategy by crop, region, channel, source type and season.
• Define regional supply targets, acquisition targets, coverage ratios, service levels, cost envelopes and leading indicators that reconcile to the approved enterprise plan.
• Design the optimal supply mix across commercial farmers, cooperatives, Grower Agents, Aggregation Agents, aggregators and other approved partners, balancing scale, reliability, cost, quality and concentration risk.
• Maintain a national field capacity model covering territories, manager spans, agent density, crop lanes, agronomy coverage, travel, digital adoption, aggregation access and seasonal workload.
• Recommend entry, expansion, redesign or exit of territories and crop lanes using demand, supply density, performance, cost-to-serve, risk and route-to-market evidence.
• Own the function budget and operating plan within delegated authority and ensure resources are concentrated on approved commercial priorities.

• Convert approved demand into a time-phased supply requirement by crop, variety, grade, specification, quantity, delivery window, territory and confidence level.
• Chair or lead the field-supply workstream of S&OP and ensure Regional Commercial, Commercial Operations and Crop Sourcing plans reconcile to the single approved demand and trade plan.
• Set and govern clear supply-funnel stages from identified source through qualification, verification, mapping, commitment, production or sourcing readiness, harvest, aggregation and internal handover.
• Review crop, acreage, yield, harvest-window, source-capacity, quality, pricing and execution assumptions and challenge unsupported forecasts before they enter company planning.
• Maintain primary, secondary and contingency sources for critical demand lines and trigger recovery action when coverage, timing, quality or cost falls outside tolerance.
• Escalate demand-supply gaps, oversupply, working-capital constraints and trade-offs with quantified impact and options early enough for an executive decision.

• Direct Regional Commercial Managers to build buyer-demand-led territory plans for growers, commercial farmers, cooperatives and approved agents.
• Cascade acquisition, verification, land-mapping, activation, demand-matching, productive-use and retention targets by region, crop, cohort and channel.
• Ensure onboarding records are unique, consented, complete, current and auditable and that duplicate, inactive, ghost or unsupported records do not receive performance credit.
• Drive meaningful CF Grower adoption by diagnosing trust, literacy, language, connectivity, workflow and value-proposition barriers and coordinating product, marketing and…