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Sr Product Marketing Manager

Job in Lubbock, Lubbock County, Texas, 79401, USA
Listing for: Revionics, an Aptos Company
Full Time position Listed on 2026-11-10
Job specializations:
Salary/Wage Range or Industry Benchmark: 91000 - 120000 USD Yearly USD 91000.00 120000.00 YEAR

Job Description & How to Apply Below

Making a job change is a big decision.

Why consider Revionics?

You will be joining a team of remarkable colleagues who are passionate about creating and delivering leading-edge pricing solutions to the global retail market. You will become part of an exciting growth journey where we will do everything possible to help you reach and exceed your career dreams. Our colleagues have access to industry-leading training and development opportunities, and the chance to work in a global, diverse culture with offices in 9 countries.

You will become part of an inclusive culture that is grounded in our Company's purpose: to make a difference for every colleague, every client, every day.

Revionics’ leading retail pricing solutions leverage powerful artificial intelligence technologies, including predictive AI, conversational AI, generative AI and agentic AI, to optimize the retail pricing lifecycle and deliver real business value to our clients. Our solutions optimize prices for retail products that generate more than $3T in annual revenue for dozens of the world’s leading grocery, healthy & beauty, DIY and convenience retailers.

We hope you’ll be part of taking innovative solutions to market with the worldwide leader in retail pricing.

Senior Product Marketing Manager

Position Overview

Revionics’ Senior Product Marketing Manager will lead go-to-market (GTM) strategy and execution for the company’s products and platform, translating product capabilities, innovations, and releases into clear value propositions that resonate with retail customers and drive business results. Partnering closely with Product Management, this role plans and communicates releases, develops enablement resources, and drives ongoing GTM activities to boost awareness, adoption, and customer value.

Reporting to the Product team, it collaborates with Sales, Brand Marketing, and Customer Success, working directly with retail partners to ensure effective positioning and messaging.

Role & Responsibilities
  • Go-to-Market Strategy & Execution: Lead and execute GTM strategy for product launches, platform updates, and ongoing marketing programs, aligning product capabilities with customer value and business objectives across cross-functional teams.
  • Positioning & Messaging: Develop clear, differentiated product positioning, value propositions, and customer personas, translating complex AI and technical capabilities into compelling stories for retail audiences.
  • Release Communications & Adoption: Partner with Product Management to drive product adoption through timely release announcements, feature highlights, and customer-facing enablement materials.
  • Sales & Cross-Functional Enablement: Equip Sales and Customer Success with impactful resources, messaging, and training to effectively support new acquisition, upsell, and retention goals.
  • Market Insights & Engagement: Engage directly with retail partners, track industry trends, and analyze adoption performance data to continuously refine GTM strategy and product positioning.
  • Product Usage & Feature Adoption Reporting: Develop robust product usage and feature adoption reporting to inform product decisions and accelerate customer adoption.
  • Case Studies & Value Messaging: Own all case studies and value messaging, establishing processes to keep them current across products, capabilities, retail segments, and geographies.
  • Events & External Representation: Support content and activities for major annual events, including Sales Kickoff and NRF, and represent products and solutions to external audiences such as analysts and media.
Qualifications & Requirements
  • Experience & Background: 7+ years of product marketing experience (SaaS preferred, retail industry strongly preferred);
    Bachelor’s degree in marketing,…
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