Regional & Grower Success Lead

Role title

Regional Commercial Manager

Department

Field Operations / Grower Commercial Operations

Location

Assigned field territory in Ghana or Togo; highly field-based

Grade

Recommended manager-level scope; exact grade/band pending approved job evaluation

Reports to

Field Operations Director

Reporting line

Directly manages Field Officers; performance-manages contracted Grower Agents and Aggregation Agents under approved agreements

Role purpose

The Regional Commercial Officer is Complete Farmer's regional owner for grower and agent acquisition, CF Grower adoption, retention and verified supply-pipeline development. The role identifies and qualifies priority communities, cooperatives, growers and agents; ensures onboarding and land mapping are complete; moves growers from registration to meaningful platform use; and matches credible grower supply to approved buyer demand.

This role is central to Complete Farmer's transition to a product-led marketplace in which CF Grower becomes the principal acquisition and service channel and field teams provide trusted assistance, verification and execution. Success is measured by unique, verified, mapped, active, demand-matched and retained growers - not raw registrations, estimated acreage or unsupported tonnage.

The 150,000+ farmer ambition is an enterprise target. Each Regional Commercial Officer will own an approved regional share set by crop, quarter and channel after the Field Operations Director validates buyer demand, territory potential, service capacity, agent span, unit economics and operating risk.

Detailed responsibilities

Territory growth strategy and acquisition

• Translate approved company, buyer-demand, crop and CF Grower objectives into regional quarterly targets, campaigns and weekly leading indicators.
• Segment and prioritize communities, growers, cooperatives and acquisition channels using crop potential, acreage, density, digital readiness, service cost, risk and route-to-market opportunity.
• Maintain a current territory map, partner map, crop calendar, campaign calendar, funnel forecast and capacity plan.
• Build partnerships with credible farmer cooperatives, associations, aggregators, community leaders, commercial growers and local institutions within approved policies.
• Design and execute field campaigns, demonstrations, referrals and assisted-digital acquisition activity with Growth, Marketing and Product teams.
• Qualify opportunities against approved demand, geography, crop, service capacity and economics instead of maximizing raw lead volume.

Agent and cooperative network development

• Identify, conduct due diligence on and recommend Grower Agents, Aggregation Agents and cooperative partners for approval and contracting.
• Ensure agents and partners understand the CF Grower proposition, approved claims, onboarding standards, product workflows, data requirements and conduct rules.
• Set clear weekly and monthly funnel, mapping, adoption and follow-up targets under approved agreements and the Commission Bible.
• Track agent conversion, retention, cost, complaints, audit exceptions and commission evidence; correct poor performance and escalate suspected gaming or collusion.
• Maintain an approved regional agent/cooperative roster, territory coverage model and partner-performance scorecard.

Grower onboarding, verification and land mapping

• Ensure Field Officers and agents capture complete, consented and accurate grower, farm, crop, cooperative and agent information in approved systems.
• Coordinate required KYC, identity, contact, land relationship, payment-detail and eligibility verification with accountable control owners.
• Ensure land mapping follows approved geospatial standards, avoids duplicate parcels and records the confidence and limitations of the evidence.
• Run completeness, duplicate, anomaly and inactivity reviews; assign remediation and prevent deficient records from receiving activation or supply credit.
• Maintain auditable onboarding evidence and immediately escalate suspected ghost growers, coercion, falsification or data manipulation.

CF Grower activation, adoption and retention

• Move growers from account creation to the approved activation definition through meaningful CF Grower crop, market, planning, support and transaction journeys.
• Diagnose adoption barriers caused by language, literacy, trust, device access, connectivity, product design or operating process and deploy approved assisted channels.
• Train Field Officers, agents, cooperatives and growers on relevant product journeys, releases and…