Business Development Manager

Empowering Businesses. Enabling Success. At Visual Edge IT, we help organizations nationwide harness the power of technology to work smarter, stay secure, and grow stronger. From managed IT services and cybersecurity to print solutions and document workflow, we deliver innovative, customized strategies that give our clients the edge in an ever-changing business landscape. Our nationwide network combines the personalized service of local teams with the strength and resources of a national leader—ensuring that every client gets both technology that works and people who care.

With more than two decades of experience and a team of skilled technology professionals, we pride ourselves on building partnerships that go beyond service contracts. When you join Visual Edge IT, you become part of a collaborative, solutions-driven culture where your expertise helps shape the future for businesses across the country. Together, we don’t just solve technology challenges—we create opportunities for success.

The Manager, Business Development will lead Visual Edge IT’s nationwide Business Development team and be responsible for the strategy, performance, coaching, and development of three Business Development motions:

• Inbound BDRs who respond to and qualify marketing-generated leads and inquiries.
• Outbound BDRs who proactively prospect into target accounts and generate new opportunities.
• Dedicated/Specialty BDRs aligned to manufacturers, strategic partners, and priority solutions such as cybersecurity, managed networks, backup and recovery, display solutions, and other strategic offerings.

You’ll own team performance, lead quality, pipeline contribution, prospecting effectiveness, KPI management, and the consistent execution of our Business Development methodology.

Most importantly, you’ll help build a team that understands that great Business Development isn’t about simply making more calls—it’s about having better conversations and creating better opportunities.

• Lead, coach, and develop Business Development Representatives across inbound, outbound, and dedicated/specialty functions.
• Establish monthly and quarterly goals for qualified leads, opportunities, pipeline contribution, activity, conversion, and overall team performance.
• Conduct regular one-on-ones, call reviews, pipeline reviews, role-playing sessions, and performance discussions to continuously develop team capability.
• Create a culture of accountability, urgency, resilience, professionalism, collaboration, and continuous improvement.
• Recruit, onboard, train, and develop Business Development talent while partnering with the Vice President of Marketing on staffing and organizational needs.
• Establish consistent prospecting, discovery, qualification, and follow-up standards across the Business Development organization.
• Coach BDRs on phone etiquette, elevator pitches, active listening, discovery, questioning techniques, objection handling, consultative selling, and effective follow-up.
• Teach representatives to move beyond scripts by listening for customer needs, identifying business challenges, asking thoughtful questions, and adapting conversations accordingly.
• Develop and maintain call guides, sales scripts, talk tracks, voicemail messaging, objection-handling resources, prospecting playbooks, and other sales enablement materials.
• Lead call listening and role-playing exercises and provide specific, actionable coaching that improves individual and team performance.
• Develop multi-channel prospecting strategies across phone, email, Linked In, and other social channels.
• Build and optimize email campaigns, prospecting sequences, and nurturing cadences around marketing campaigns, events, promotions, product priorities, and…