Social Media Manager

Company:  Wildpunch Design Pvt. Ltd.

Location:

Lucknow, Uttar Pradesh (On-site)

Employment Type:

Full-time
Department:  Social Media & Content

Reports to:

Creative Director

About Wildpunch Design
- Wildpunch Design is a full-service creative branding and digital marketing agency based in Lucknow, working with 30+ brands across beauty, fashion, real estate, hospitality, F&B, and lifestyle. We build brands that people actually want to follow through sharp content, strong visuals, and campaigns that deliver results.

This role sits at the centre of our beauty and fashion portfolio. You'll lead social media for KNK Salon and a roster of other fashion and lifestyle brands, owning everything from content planning to execution and community management.

The Role
- We're looking for a Social Media Manager who lives and breathes beauty, salon, and fashion content. Someone who understands what makes content perform, can plan and execute content calendars, coordinate shoots, and drive meaningful growth across social platforms.
You won't just schedule posts — you'll own the growth, look, and voice of the brands you manage.

Key Responsibilities
- Content Strategy & Planning  Build and manage monthly content calendars for KNK Salon and assigned fashion/beauty brands
Plan content pillars, campaigns, and content series aligned with brand goals
Translate brand offers, services, and launches into engaging social media content
Coordinate with internal teams to ensure timely content execution

Content Shooting & Production  Plan, direct, and coordinate photo and video shoots
Capture content when required, including reels, behind-the-scenes footage, client transformations, product showcases, and trend-based content
Work closely with photographers, videographers, models, and designers to deliver content requirements
Maintain a consistent pipeline of fresh content assets

Trend Spotting & Reels  Stay updated on Instagram, You Tube Shorts, and emerging platform trends
Adapt trending formats and audio to suit brand objectives
Proactively suggest new content ideas and growth opportunities

Community Management & Growth  Drive growth in followers, engagement, reach, and overall brand presence
Manage comments, messages, and audience interactions professionally
Build relationships with followers and convert engagement into enquiries and bookings
Identify influencer, collaboration, and user-generated content opportunities

Publishing & Optimisation  Schedule and publish content across Instagram, Facebook, You Tube, and other relevant platforms
Write compelling captions, hooks, and calls-to-action
Implement hashtag strategies and optimize content performance
Conduct testing of content formats, posting times, and creative approaches

Reporting & Insights  Track and report monthly performance metrics
Analyse content performance and audience behaviour
Provide actionable recommendations based on data and insights
Monitor competitor activities and industry trends

Candidate Requirements - Experience  Minimum 2 years of hands-on social media management experience
Agency experience or experience handling multiple brands is preferred
Prior experience in salon, beauty, wellness, fashion, or lifestyle brands is highly desirable
Demonstrated success in growing social media pages and engagement
Experience in content creation, shooting, and directing social media content

Skills  Strong understanding of social media platforms and trends
Excellent visual and aesthetic sense
Reels-first content mindset
Knowledge of Meta Business Suite and scheduling tools
Basic video editing skills using Cap Cut, InShot, Premiere Pro, or similar software
Familiarity with Canva and creative collaboration workflows
Strong written communication skills in English and Hindi
Excellent organisational and project management abilities

Preferred Qualifications  

Experience with paid social media campaigns
Influencer marketing and UGC campaign experience
Photography or videography skills
Understanding of the beauty, salon, and fashion industry landscape
Familiarity with the Lucknow market

What You'll Get

Opportunity to manage leading beauty and fashion brands
Support from an experienced creative and marketing team
Creative freedom to experiment and implement ideas
Exposure to diverse brands and industries
Fast-paced agency environment with strong growth opportunities

How to Apply

Interested candidates can apply by sharing their updated CV along with links to social media pages, portfolios, or content they have managed or created.
Wildpunch Design Pvt. Ltd. is an equal opportunity employer. Hiring decisions are based solely on merit, skills, experience, and creative ability.