Marketing & Communications Manager Job Lufkin area,Texas USA,Marketing / Advertising / PR

Description

The Angelina Arts Alliance (“AAA”) seeks a Marketing & Communications Manager. This full-time position reports to the Executive Director and works to advance AAA’s programs internally as well as externally. This position requires a comprehensive understanding of live events, performing arts, promotion, facility management, and personnel and volunteer management, as well as excellent people skills and strong written and verbal communication skills.

Must have a passion for the performing arts, live music, and community engagement.

Qualifications

Ideal candidates should have at least 2 years of relevant experience working in event management and/or production, event marketing, facility management, nonprofits, sales, and customer service. Performing arts experience is highly desired. A bachelor’s degree is preferred in a related field of study. Wage commensurate with experience.

Essential Skills

The ideal candidate will have a positive ‘can-do’ personality, superior customer service skills, excellent written and spoken communication skills, excellent organizational skills, the ability to multitask in a fast-paced environment, the ability to meet multiple deadlines, and the ability to problem-solve and manage conflict. The ideal candidate will adapt to a flexible work schedule, including night and weekend work; have knowledge of computer technology, graphic design, website & social media content creation/management, software useful for marketing a performing arts non-profit;

and be able to learn new software programs, including ticketing programs. The ability to self-motivate, self-direct, and work independently is ideal. Must be able to sit and stand for long periods of time. Must have a valid driver’s license, be able to lift up to 25 lbs., and pass a background check.

Responsibilities

This staff member will be responsible for all marketing efforts for Angelina Arts Alliance generally and individual events as deemed necessary. They will also assist in event operations and various other supportive activities when needed.

Marketing Strategy & Planning

Develop and implement annual marketing plans for all AAA programs, series, and venues, including target audiences for individual performances and series.
Establish promotional timelines and marketing campaigns for each performance.
Coordinate marketing efforts with AAA's programming, box office, development, education, and venue operations.
Track marketing results and adjust strategies based on ticket sales, audience data, and campaign performance.

Performance & Event Promotion

Create and execute promotional campaigns for the Performing Arts Series, Pines Night Out, School time Series, Discovery Series, Classic Movie Series, and special events.
Develop campaign calendars, promotional schedules, and marketing materials for each event.
Coordinate artist-provided promotional materials, photographs, videos, biographies, logos, and other assets.
Identify opportunities for cross-promotion among AAA programs and performances.
Promote ticket sales, subscriptions, memberships, and special offers.

Digital Marketing

Manage AAA's website content and ensure performance information, schedules, ticket links, and other information remain current.
Manage and maintain AAA social media channels.
Develop engaging content including posts, videos, reels, stories, event reminders, artist features, behind-the-scenes content, and audience testimonials.
Manage email marketing campaigns and subscriber communications.
Develop digital advertising campaigns through appropriate platforms.
Monitor website, social media, email, and digital advertising analytics.

Traditional Media & Public Relations

Develop and distribute press releases and media advisories.
Maintain relationships with…