Digital Marketing & E-Commerce Specialist

Avart is an independent retail and cultural platform based in Lugano, Switzerland, focused on contemporary fashion and visual culture. The company curates a selection of international designers, objects, and projects, operating at the intersection of fashion, art, and design through a strong and distinctive visual identity.

Avart operates across three interconnected spaces: two physical locations in Lugano and its online platform, creating a consistent experience across both physical and digital environments.

AVART is seeking a skilled and proactive Digital Marketing & E-commerce Specialist to oversee and develop the company’s digital presence across multiple channels. This role requires a hands‑on professional capable of managing the day‑to‑day operations of our digital ecosystem while identifying opportunities to improve visibility, customer engagement, and overall online performance. The ideal candidate combines technical competence, analytical thinking, and a strong understanding of how brands are discovered, experienced, and engaged with in today's digital environment.

• Manage and coordinate the company’s digital presence across all online touchpoints.
• Ensure the website and digital channels operate efficiently and reflect the highest standards of presentation and user experience.
• Monitor, maintain and improve the visibility and discoverability of the company and its represented brands across search, digital and emerging AI‑driven environments.
• Plan, coordinate and execute content initiatives across communication channels.
• Support the development of customer acquisition, retention and engagement strategies.
• Manage customer communication workflows and database development.
• Analyse digital performance and translate insights into actionable improvements.
• Identify, evaluate and implement new technologies, tools and processes that enhance operational efficiency and customer experience.
• Coordinate external partners and service providers when necessary.
• Contribute to the ongoing evolution of the company’s digital strategy.

• Previous experience in digital marketing, e-commerce, CRM or related fields.
• Strong understanding of how digital ecosystems function.
• Excellent organisational and project management skills.
• Ability to independently identify problems, develop solutions and execute them effectively.
• Familiarity with contemporary digital tools, automation systems and AI implementation.
• Strong analytical mindset and attention to detail.
• Confidence working across multiple digital platforms and systems.
• Excellent written and spoken English.
• Interest in fashion, design, art and contemporary culture is highly appreciated.

• Proven ability to work autonomously and take ownership of projects.
• Strong problem‑solving skills and a solution‑oriented mindset.

Important:
This position is intended for candidates who already possess hands‑on experience across multiple digital disciplines. The ideal candidate understands that digital growth today extends beyond traditional marketing channels and requires a holistic approach that combines content, customer relationships, technology, data, and emerging AI‑driven opportunities.