Digital Sales Analytics Manager Job Luton area,England UK,IT/Tech

Join us as a Digital Sales Analytics Manager and help shape the future of digital travel. You'll turn data into decisions that enhance customer experience and drive commercial success across our UK&I digital channels.

The role will be published until Thursday 28th May 2026

ABOUT OUR OFFER

Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.

Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.

A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.

Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.

Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

Deliver core trading analytics, reporting and deep-dive insights across sales, traffic and conversion to inform digital growth strategy and commercial decisions.

Generate actionable recommendations to optimise commercial performance, marketing effectiveness and merchandising strategies.

Develop and maintain scalable, automated reporting and dashboards, championing self-service and strong data governance (including Adobe Analytics).

Analyse promotional performance, pricing changes and incident impacts to quantify revenue risks and support future trading decisions.

Support A/B and multivariate testing by defining success metrics, analysing results, and translating findings into optimisation opportunities.

Partner with commercial, merchandising and marketing teams to understand customer behaviour, identify sales trends and drive personalisation initiatives.

Communicate clear, insight-led recommendations to senior stakeholders, while coaching colleagues to build analytics capability across the business.

ABOUT YOU

Proven experience in digital analytics or data-driven commercial roles with strong commercial acumen and an analytical mindset.

You have excellent communication skills and can translate complex insights into clear actions for diverse audiences.

Advanced Excel skills and hands-on experience with enterprise-level analytics tools, ideally Adobe Analytics and Adobe Target.

Strong stakeholder management abilities, with a track record of educating, influencing and driving adoption of data-led approaches.

You're comfortable working with large, complex datasets and generating meaningful insights independently.

Experienced using data and visualisation tools such as SQL, Big Query, Funnel and Looker Studio to extract, transform and analyse data at scale

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.